Core Viewpoint - The article discusses the evolving demand for overseas local SIM cards and eSIM technology driven by the rebound in outbound travel from China, highlighting the structural changes in consumer behavior and the technological advancements in communication services [2][5][6]. Group 1: Market Opportunities and Drivers - The outbound travel demand from China is rebounding post-pandemic, with outbound trips expected to reach over 150 million by 2025, recovering to 80%-90% of 2019 levels [2]. - There is a rising trend of independent travel, with younger travelers increasingly adopting eSIM technology for communication needs [2]. - The "mobile middle class," including cross-border e-commerce workers and expatriates, represents a high-potential user base for flexible and cost-effective communication solutions [2]. Group 2: Current Market Size and Future Trends - The article indicates a significant growth potential for the overseas local card market, driven by the increasing number of outbound travelers and the adoption of eSIM technology [3]. Group 3: eSIM Adoption and Technological Advancements - By 2025, it is projected that 350 million devices in China will support eSIM, creating a robust foundation for its usage [5]. - Major smartphone manufacturers like Apple, Huawei, and Xiaomi have integrated eSIM capabilities, enhancing consumer acceptance and driving sales through platforms like Ctrip and Fliggy [5]. Group 4: Policy Environment and Industry Support - The regulatory environment for eSIM in China is shifting from cautious to more supportive, with government initiatives promoting its application across various devices [6]. - Industry organizations are actively developing eSIM standards, and major telecom operators are establishing dedicated eSIM divisions to facilitate its growth [6]. Group 5: Distribution Efficiency and Digital Ecosystem - The digital infrastructure in China enhances the distribution efficiency of overseas communication cards, allowing for online purchasing and activation without physical SIM cards [7][8]. - Platforms like Ctrip and Fliggy enable seamless transactions, while e-commerce sites offer bundled SIM and eSIM products, catering to the needs of outbound travelers [7]. Group 6: Industry Chain Overview - The SIM card industry chain includes upstream wafer manufacturers, chip designers, and downstream operators who play a crucial role in the distribution and activation of SIM cards [9][10]. - Operators are key stakeholders in the SIM card industry, driving the adoption of 5G networks and expanding new consumption models [10][11].