Core Viewpoint - The company "Copper Master" is attempting to create a new market bubble similar to "Pop Mart" in the niche market of copper crafts, holding a 35% market share in China but with annual revenue of only 551 million yuan [1][2]. Group 1: Market Position and Growth - Copper Master is recognized as the leading brand in the copper cultural and creative crafts sector, despite its revenue being less than one-twentieth of Pop Mart's [1][2]. - The company has experienced a compound annual growth rate (CAGR) of only 6.54% over the past three years, which is below the industry average of 7.3% [23]. - The market for copper cultural and creative crafts is projected to reach only 1.6 billion yuan in 2024, representing less than 3% of the toy market [22]. Group 2: Business Model and Strategy - Copper Master employs a cost-based pricing strategy, maintaining a gross margin of 30%-35% and a net margin of 13.8% [10][14]. - The company has successfully created popular product lines, such as the "Copper Gourd" and "Monkey King" series, with the Copper Gourd series alone generating over 100 million yuan in revenue over three years [12][13]. - The company has a strong online direct sales channel, with 70% of sales coming from this avenue, and it aims to keep marketing expenses low, targeting an advertising cost of under 5% [14]. Group 3: Challenges and Future Outlook - The company faces challenges in demand forecasting and capacity allocation, leading to longer delivery times and reduced customer satisfaction [36][37]. - Copper Master plans to diversify its product offerings by launching new brands in plastic toys and gold crafts, although the gold craft segment has a lower gross margin of 16% [25][29]. - The company is also investing in a new R&D center to enhance product development and production flexibility, with plans to hire over 200 skilled workers [38].