Core Viewpoint - The article highlights the shift in high-end homebuyers' decision-making from "buying expectations" to "seeing reality," as demonstrated by the recent showcase of the Xiangshan Yue project in Haidian District, Beijing, which emphasizes the importance of tangible product quality in the luxury real estate market [1][8]. Group 1: Project Overview - The Xiangshan Yue project is positioned approximately 2000 meters from the core of Xiangshan, offering a blend of mountain views and urban amenities, achieving an ideal living environment of "half mountain, half city" [1]. - The project features a low plot ratio of approximately 1.05, allowing for extensive landscaping on its 73,800 square meters of land, creating a luxurious and secluded environment [1]. Group 2: Aesthetic and Design - The project showcases a deep understanding of Eastern aesthetics and quality through its architectural details, including a main entrance that reflects the grandeur of the surrounding mountains and a waterfall feature that embodies cultural significance [3][5]. - The use of high-quality materials, such as custom-made Ru kiln celadon tiles and premium aluminum panels, highlights the project's commitment to craftsmanship and timeless design [7][8]. Group 3: Cultural Significance - The Xiangshan Yue project includes the restoration of the century-old Xiangshan Academy, which serves as a cultural symbol and reflects the project's dedication to preserving traditional architectural aesthetics while innovating [11]. - The design incorporates elements that resonate with the lifestyle of high-net-worth families, offering spacious layouts and luxurious finishes that cater to contemporary living needs [13]. Group 4: Market Impact - The tangible presentation of the project is expected to enhance market confidence and influence product trends in the competitive luxury real estate sector [1]. - The showcase event serves as a practical demonstration of the brand's philosophy of "new delivery of good houses," redefining industry standards and lifestyle expectations [13].