作为较早采用"购物中心店+设计师驻场"模式的定制家居品牌，维意定制在三里屯新店中进一步放大"设 计服务+场景体验"的核心优势，打造适老化智能场景专区与多元家庭空间样板间，更针对年轻人的独 居、合租、极简等多元生活形态，定制专属的空间生活提案。通过语音控制、智能收纳等具象化展示， 精准匹配年轻人个性化、便捷化的生活态度。这种业态升级，既呼应了董明珠健康家、京东MALL等品 牌的场景化转型路径，也是对自身运营模式的迭代优化。 锚定高端商圈，完成品牌调性的二次跃升； 历经两年"史诗级调改"的三里屯，已形成"北区重奢、南区 潮奢"的高端商业生态，LV、Dior等一线品牌与Toteme、Zimmermann等潮奢品牌齐聚，精准筛选出高净 值客群，成为北京高端消费的核心地标。这种经过升级的商业定位，与维意定制从设计驱动向生活方式 引领的转型需求形成精准契合。 剪彩仪式上，维意定制副总经理、秒住总经理林文彬在致辞中强调："定制行业的竞争早已超越产品本 身，核心是思维与价值的竞争。三里屯的高端商业生态，与我们'以设计方案为核心产品'的理念高度契 合，这不是简单的门店扩张，而是品牌从'覆盖市场'到'拔高价值'的战略选择。" 对 ...

Core Viewpoint - The article highlights the shift in high-end homebuyers' decision-making from "buying expectations" to "seeing reality," as demonstrated by the recent showcase of the Xiangshan Yue project in Haidian District, Beijing, which emphasizes the importance of tangible product quality in the luxury real estate market [1][8]. Group 1: Project Overview - The Xiangshan Yue project is positioned approximately 2000 meters from the core of Xiangshan, offering a blend of mountain views and urban amenities, achieving an ideal living environment of "half mountain, half city" [1]. - The project features a low plot ratio of approximately 1.05, allowing for extensive landscaping on its 73,800 square meters of land, creating a luxurious and secluded environment [1]. Group 2: Aesthetic and Design - The project showcases a deep understanding of Eastern aesthetics and quality through its architectural details, including a main entrance that reflects the grandeur of the surrounding mountains and a waterfall feature that embodies cultural significance [3][5]. - The use of high-quality materials, such as custom-made Ru kiln celadon tiles and premium aluminum panels, highlights the project's commitment to craftsmanship and timeless design [7][8]. Group 3: Cultural Significance - The Xiangshan Yue project includes the restoration of the century-old Xiangshan Academy, which serves as a cultural symbol and reflects the project's dedication to preserving traditional architectural aesthetics while innovating [11]. - The design incorporates elements that resonate with the lifestyle of high-net-worth families, offering spacious layouts and luxurious finishes that cater to contemporary living needs [13]. Group 4: Market Impact - The tangible presentation of the project is expected to enhance market confidence and influence product trends in the competitive luxury real estate sector [1]. - The showcase event serves as a practical demonstration of the brand's philosophy of "new delivery of good houses," redefining industry standards and lifestyle expectations [13].