高端消费品鉴定
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中检鉴真首次常驻电商仓库,与唯品会创立“售前鉴真”新模式
Guo Ji Jin Rong Bao· 2025-10-24 11:29
Core Insights - The luxury e-commerce industry is undergoing a profound restructuring, with a focus on enhancing trust through authoritative authentication processes [1][2][6] Group 1: Partnership Details - Vipshop and China Inspection and Certification Group (CICC) are deepening their collaboration in the high-end consumer goods authentication sector, with CICC providing on-site authentication services at Vipshop's warehouses [1][2] - CICC will deploy professional appraisers to conduct comprehensive inspections of luxury items, ensuring that every sold item will eventually come with a CICC authentication report, achieving a "one item, one code" system [1][2] Group 2: Market Context - The luxury goods market in China faces significant trust challenges, with a report indicating that the counterfeit luxury goods market could reach approximately 200 billion yuan in 2024, highlighting a sixfold visibility of counterfeits compared to genuine products [6] - Despite a general slowdown in the high-end consumer market, there is a noticeable "consumption differentiation," where consumers are still pursuing high-quality brands but are more price-sensitive [6][7] Group 3: Consumer Behavior - Consumers express ongoing concerns about the authenticity of high-end products purchased online, even when sourced from authorized suppliers, indicating a need for credible third-party verification [2][6] - The introduction of CICC's authentication reports has significantly improved conversion and click-through rates for products, enhancing consumer trust and engagement [7]