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深圳南山:首店经济“潮”领商圈升级,文旅商“融”出烟火气
Nan Fang Du Shi Bao· 2025-08-06 08:36
Economic Performance - In the first half of 2025, Nanshan District's GDP reached 498 billion CNY, laying a solid foundation for achieving the annual GDP target of over 1 trillion CNY [1] - The primary industry added value was 0.53 billion CNY, with a year-on-year growth of 4.3%; the secondary industry added value was 105.77 billion CNY, growing by 5.3%; the tertiary industry added value was 392.19 billion CNY, increasing by 4.7% [1] - The total retail sales of consumer goods reached 95.96 billion CNY, with a growth rate of 13.1%, driven by high-tech industries and a booming consumer market [1] Retail and Commercial Development - The opening of Shenzhen's first JD MALL in the Houhai business district marks a significant step in digital transformation, featuring over 200 top brands and innovative shopping experiences [3] - The "first store economy" has become a core growth driver in the Nanshan business district, with 24 new first stores added in Q1, bringing the total to 141, the highest in the city [3] - In Q1, Nanshan's total retail sales of consumer goods reached 45.135 billion CNY, with a year-on-year increase of 11.5%, and 30% of the foot traffic attributed to first stores [3] Cultural and Tourism Integration - Nanshan District is enhancing consumer experiences through the integration of culture, tourism, and commerce, with significant increases in visitor numbers and engagement in cultural events [4] - During the May Day holiday, K11 ECOAST hosted various events, attracting up to 300,000 visitors in a single day, significantly boosting local retail and dining sales [4] - The Nanshan Lychee Tourism Consumption Season launched six themed tourism routes, promoting traditional agriculture's transformation into cultural tourism experiences [4] Consumer Incentives - During the Spring Festival, Nanshan issued 10 million CNY in dining and retail consumption vouchers, alongside automotive subsidies to stimulate purchasing [5] - The district introduced a "Tuesday Gift" promotion totaling 24 million CNY to enhance summer shopping experiences [5] - Cross-border consumption initiatives included exclusive discounts for overseas electronic wallets, facilitating a seamless shopping experience for international visitors [5]