Guests can create their pepper in-restaurant now through September 30 to help St. Jude give every child with cancer a chance.DALLAS, Sept. 2, 2025 /PRNewswire/ -- Supporting lifesaving efforts during Childhood Cancer Awareness Month has never been more colorful or creative as Chili's® Grill & Bar announces the return of its annual Create-A-Pepper program – continuing its partnership of 23 years with St. Jude Children's Research Hospital®. Throughout September, guests can visit their local Chili's to buy a C ...

Key Takeaways RRGB posted Q2 adjusted EBITDA of $22.4M, up nearly $9M year over year on labor and cost efficiencies.The First Choice plan focuses on efficiency, traffic initiatives, capital discipline and restaurant refreshes.RRGB reaffirmed 2025 EBITDA guidance of $60-$65M while reducing net debt to about 2x adjusted EBITDA.Red Robin Gourmet Burgers, Inc. ((RRGB) posted a mixed second quarter, but the underlying story is one of improving profitability. Adjusted EBITDA was $22.4 million, up nearly $9 millio ...

Core Concept - Chili's Grill & Bar introduces the Radical 'Rita, a new margarita inspired by 90's nostalgia, available for $6 at participating locations throughout May [1][4][5] Product Details - The Radical 'Rita is crafted with Lunazul® Blanco Tequila, Monin® Dragonfruit, Blue Curaçao, House-Made Sour, and garnished with a lime wedge and 90's-inspired swizzle sticks [5][7] - The drink changes color from pink and blue to vibrant purple when mixed with the swizzle stick [3][5] Marketing Campaign - Tiffani Thiessen, a notable figure from the 90's, features in a promotional video demonstrating the drink's color-changing feature [6][9] - The campaign aims to evoke 90's nostalgia and will be showcased on platforms like Peacock and streaming apps [9][10] Sales Strategy - The Radical 'Rita is part of Chili's Margarita of the Month program, which has been running since 2018, offering a rotating selection of margaritas at a low price [7][9] - In 2024, Chili's sold over 25 million margaritas, indicating strong demand for their affordable margarita offerings [7] Company Background - Chili's is a leader in the casual dining industry and is known for its diverse menu, including burgers, fajitas, and margaritas [11] - The company operates nearly 1,600 restaurants across 29 countries and has raised over $110 million for St. Jude Children's Research Hospital through guest donations [11]

Core Insights - Chili's has launched a promotional campaign called Fast Food Financing to address high fast food prices, offering gift cards to eligible guests who participate in a pop-up experience in New York City [1][4] - The new Big QP burger, part of the 3 For Me menu, is designed to provide better value than fast food options, featuring more beef and familiar flavors at a competitive price of $10.99 [2][3] Company Overview - Chili's is a leading brand in the casual dining industry, operated by Brinker International, Inc., known for its diverse menu including Big Mouth Burgers and Chicken Crispers, with nearly 1,600 locations across 29 countries [5] - The company emphasizes a celebratory dining experience and engages in community support initiatives, having raised over $110 million for St. Jude Children's Research Hospital [5] Product Offerings - The Big QP burger includes two slices of American cheese and 85% more beef than a Quarter Pounder, available as part of the 3 For Me menu which also includes bottomless chips and salsa, and an unlimited drink [2][6] - The Big QP joins the Big Smasher on the 3 For Me menu, which features twice the beef of a Big Mac, reinforcing Chili's commitment to providing value [3][7] Promotional Campaign - Fast Food Financing is a promotional initiative that does not involve actual loans or financial services, with gift cards available while supplies last for participants aged 18 and over [6] - The campaign aims to engage customers through social media giveaways and in-person experiences, enhancing brand visibility and customer interaction [4][6]