Core Insights - TikTok Shop is reshaping the landscape of cross-border e-commerce through engaging content-driven commerce strategies [1][3][6] - The platform's upcoming "Global Black Friday" event is expected to significantly boost sales for merchants by leveraging enhanced marketing strategies and content collaboration [3][7] Group 1: Performance Metrics - Euhomy achieved over 200 sales in a single day on TikTok Shop, marking a successful entry into cross-border e-commerce [1] - In the first half of 2025, Euhomy's exposure on TikTok Shop reached 500 million, with a twofold increase in GMV during the mid-year promotional period [3] - The cross-border POP business in the U.S. saw nearly a twofold growth in the past six months, driven by effective content and marketing strategies [6] Group 2: Marketing Strategies - Euhomy is focusing on content marketing and collaboration with influencers to enhance user purchase intent, especially with the launch of new products tailored for seasonal demand [3] - The "PEAKS Black Friday Preparation Plan" offers comprehensive guidance for merchants, emphasizing high-quality product selection and effective content operation [7] - Successful brands like Katch Me have demonstrated the potential of content-driven sales, achieving over 2 million exposures for a single product and a weekly sales growth of 30% through tailored content [6][7] Group 3: User Experience and Engagement - Enhancing user experience is crucial for building trust and customer loyalty, with brands like Katch Me implementing measures such as 24-hour shipping and hassle-free return policies [7] - Engaging content, including live streams and short videos, is essential for brands to connect with consumers and drive sales during key promotional events [6][7]

Core Viewpoint - Linkage Global Inc reported a significant decline in total revenues and net loss for the first half of 2025, primarily due to a sharp drop in cross-border sales, while integrated e-commerce services showed substantial growth. Financial Performance - Total revenues decreased by approximately $1.30 million, or 27.02%, from approximately $4.80 million for the six months ended March 31, 2024, to approximately $3.50 million for the same period in 2025 [3] - Revenues from cross-border sales fell by approximately $3.74 million, or 82.35%, from approximately $4.54 million to approximately $0.80 million [4] - Revenues from integrated e-commerce services surged by $2.44 million, or 930.08%, from approximately $0.26 million to $2.70 million [5] Cost and Profitability - Cost of revenues fell 80.34%, from approximately $4.09 million to approximately $0.80 million, mainly due to reduced cross-border sales costs [7] - Gross profit increased by approximately $1.99 million, or 280.57%, from approximately $0.71 million to approximately $2.70 million, driven by the new fully managed e-commerce business [8] - Cross-border sales margin improved from 12.70% to 21.31%, while integrated e-commerce services margin rose from 50.67% to 93.56% [9] Operating Expenses - Operating expenses rose by 91.01%, from approximately $2.27 million to approximately $4.34 million, primarily due to higher general and administrative expenses [10] - Selling and marketing expenses dropped 31.15%, from approximately $0.23 million to approximately $0.16 million [11] Net Loss - Net loss increased by approximately $1.68 million, or 119.62%, from approximately $1.41 million to approximately $3.09 million [14] Other Financial Metrics - Non-operating income rose from $998 to approximately $0.39 million, while net interest expenses increased significantly from approximately $0.06 million to approximately $1.50 million due to the issuance of $10 million in convertible bonds [12] - Income tax provision decreased by approximately $0.56 million, resulting in approximately $0.34 million of tax expenses for the six months ended March 31, 2025 [13]