在当前跨境电商竞争日益激烈的环境下，Temu平台上的商家若想脱颖而出，不仅需要优质的产品和精准的选品策略，还需掌握高效的流量获取手段。其 中，"自养号测评"作为一种被广泛采用的运营方法，正逐渐成为提升店铺曝光、增强产品权重与积累用户信任的重要工具。本文将围绕这一策略，系统解析 其核心逻辑、实施步骤及优化要点，帮助卖家安全、高效地提升店铺表现。 一、自养号测评的核心价值 所谓"自养号测评"，是指商家通过自主注册并管理多个独立账号，在平台上模拟真实用户的浏览、下单与评价行为，从而对自有商品进行有计划的互动操 作。这种方式的主要目标包括： · 提升产品曝光度：通过模拟真实点击与购买行为，增加商品在平台推荐机制中的活跃度，进而获得更高的展示机会； · 优化搜索排名：正面的购买记录与用户反馈有助于提高商品在关键词搜索结果中的位置； · 构建可信口碑：真实、详尽的图文评价能有效增强潜在买家的信任感，促进转化率提升。 相较于外部刷单或第三方代评，自养号模式具备更强的可控性与安全性，尤其适合希望长期稳健发展的商家。 . 支付与物流配套 准备多张境外信用卡及不同国家/地区的收货地址，确保整个购物流程符合海外用户习惯，提升行为自 ...

Core Insights - TikTok Shop is reshaping the landscape of cross-border e-commerce through engaging content-driven commerce strategies [1][3][6] - The platform's upcoming "Global Black Friday" event is expected to significantly boost sales for merchants by leveraging enhanced marketing strategies and content collaboration [3][7] Group 1: Performance Metrics - Euhomy achieved over 200 sales in a single day on TikTok Shop, marking a successful entry into cross-border e-commerce [1] - In the first half of 2025, Euhomy's exposure on TikTok Shop reached 500 million, with a twofold increase in GMV during the mid-year promotional period [3] - The cross-border POP business in the U.S. saw nearly a twofold growth in the past six months, driven by effective content and marketing strategies [6] Group 2: Marketing Strategies - Euhomy is focusing on content marketing and collaboration with influencers to enhance user purchase intent, especially with the launch of new products tailored for seasonal demand [3] - The "PEAKS Black Friday Preparation Plan" offers comprehensive guidance for merchants, emphasizing high-quality product selection and effective content operation [7] - Successful brands like Katch Me have demonstrated the potential of content-driven sales, achieving over 2 million exposures for a single product and a weekly sales growth of 30% through tailored content [6][7] Group 3: User Experience and Engagement - Enhancing user experience is crucial for building trust and customer loyalty, with brands like Katch Me implementing measures such as 24-hour shipping and hassle-free return policies [7] - Engaging content, including live streams and short videos, is essential for brands to connect with consumers and drive sales during key promotional events [6][7]

Core Viewpoint - Linkage Global Inc reported a significant decline in total revenues and net loss for the first half of 2025, primarily due to a sharp drop in cross-border sales, while integrated e-commerce services showed substantial growth. Financial Performance - Total revenues decreased by approximately $1.30 million, or 27.02%, from approximately $4.80 million for the six months ended March 31, 2024, to approximately $3.50 million for the same period in 2025 [3] - Revenues from cross-border sales fell by approximately $3.74 million, or 82.35%, from approximately $4.54 million to approximately $0.80 million [4] - Revenues from integrated e-commerce services surged by $2.44 million, or 930.08%, from approximately $0.26 million to $2.70 million [5] Cost and Profitability - Cost of revenues fell 80.34%, from approximately $4.09 million to approximately $0.80 million, mainly due to reduced cross-border sales costs [7] - Gross profit increased by approximately $1.99 million, or 280.57%, from approximately $0.71 million to approximately $2.70 million, driven by the new fully managed e-commerce business [8] - Cross-border sales margin improved from 12.70% to 21.31%, while integrated e-commerce services margin rose from 50.67% to 93.56% [9] Operating Expenses - Operating expenses rose by 91.01%, from approximately $2.27 million to approximately $4.34 million, primarily due to higher general and administrative expenses [10] - Selling and marketing expenses dropped 31.15%, from approximately $0.23 million to approximately $0.16 million [11] Net Loss - Net loss increased by approximately $1.68 million, or 119.62%, from approximately $1.41 million to approximately $3.09 million [14] Other Financial Metrics - Non-operating income rose from $998 to approximately $0.39 million, while net interest expenses increased significantly from approximately $0.06 million to approximately $1.50 million due to the issuance of $10 million in convertible bonds [12] - Income tax provision decreased by approximately $0.56 million, resulting in approximately $0.34 million of tax expenses for the six months ended March 31, 2025 [13]