Distilled Spirits

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X @The Economist
The Economist· 2025-08-28 07:40
Mahua was banned in India by the British Raj in the late 19th century, supposedly to protect public health. But liquor laws are being loosened, and mahua is becoming commercially available https://t.co/uvCxumVJD6 ...
UFC® AND HPNOTIQ ANNOUNCE MULTIYEAR MARKETING PARTNERSHIP
Prnewswire· 2025-05-01 12:00
LAS VEGAS, May 1, 2025 /PRNewswire/ -- UFC®, the world's premier mixed martial arts organization, and Hpnotiq, the iconic blue liqueur loved for its nostalgic 2000s appeal and its rising popularity among millennials and Gen Z, today announced a new multiyear marketing partnership that will showcase Hpnotiq within a selection of UFC's biggest events. UFC / HPNOTIQ Under the new agreement, Hpnotiq will become an Official Partner of UFC and will strategically activate its brand within a selection of UFC e ...