Core Viewpoint - "Emotional consumption" is emerging as a highly potential new consumption model, reflecting significant changes in the lifestyle and consumption concepts of contemporary young people [1][2]. Group 1: Market Trends - The market for "emotional consumption" has seen a dramatic increase, with related content on platforms like Xiaohongshu growing over 400 times in the past three years [1]. - Taobao data indicates that in 2024, the primary reason for young consumers to spend is emotional value and interests, with sales of customized products like hand-painted avatars and unique pillows increasing by over 50% [1]. Group 2: Risks and Challenges - There are risks associated with "emotional consumption," including consumers being misled by businesses, leading to impulsive buying behaviors and the misconception of using consumption to fill emotional voids [2]. - The industry faces issues such as inconsistent product quality, false advertising, privacy breaches, and lack of qualified personnel, which can harm consumer rights [2]. Group 3: Recommendations - Businesses should balance emotional value with market demand, enhance product quality, and protect user privacy while designing emotional products [3]. - Online platforms need to enforce strict vetting of operators and establish comprehensive regulatory systems to monitor content and quickly address harmful information [3]. - Consumers are encouraged to adopt rational consumption habits, avoid blind following, and be aware of privacy protection [3]. - Regulatory bodies should strengthen industry norms and regulations, ensuring clear boundaries and increased oversight of the market [3].