这里说的老鼠干不是福建宁化的特产，而是一种定制挂件/玩偶，由于它看起来做工粗糙只能说初具人形，充棉量有限以至于从头到脚都很干瘪，内置铁 丝可以凹出任意抽象造型。 因为老鼠干丑得牛逼，它从去年一直流行到今年，看得我已经成功脱敏，对其高自由度的惊叹，彻底战胜了对丑东西的不解，甚至想要拥有一个的心蠢蠢 欲动。 图源小红书：代号树 题图 / 玩偶定制买家秀 1. 在"老鼠干"之前，我没想过一款二创周边可以用"丑到惊天动地、人神共愤"来形容。 老鼠干，印刷技术既保障了角色还原度，又兼顾了小尺寸棉花娃娃的手感和陪伴感，可动性却超越了BJD，价格还可以低于一杯奶茶。也不知道如此全能 的周边究竟是哪位天才的发明，互联网上已经很难追溯源头。 去年3月就已经有人四处安利抖音上售卖的Chiikawa，标题明明写着"超绝肌肉线条"，但吉伊小八乌撒奇实际已经瘦成干，击碎可爱的往日印象，唯有色 彩和神态能够帮助消费者辨认角色。 玩老鼠干定制玩得更上头的，当属《女神异闻录5》玩家。游戏本就有官方鼠塑，粉丝做起老鼠干周边也是理所应当，在这类周边买家秀的作用下，雨宫 莲比目鱼梗彻底发扬光大。 2. 图源小红书：天品雷灵根 事到如今，应该已经没 ...

Core Insights - The article highlights the significant growth in emotional consumption during the "618" shopping festival, indicating that "emotional economy" is becoming a new trend in consumer behavior [1][2][3] Group 1: Market Trends - During the "618" period, 453 brands achieved sales exceeding 100 million yuan, with categories like toys, pets, and outdoor sports experiencing explosive growth [2] - The toy and trendy play industry saw six merchants surpassing 100 million yuan in sales, and nearly 100 merchants exceeding 10 million yuan, with over 2400 stores achieving triple-digit year-on-year growth [2] - Interest-related consumption, such as pets, trendy toys, photography, and outdoor sports, flourished during the "618" period, driven by the pursuit of emotional value [2] Group 2: Consumer Behavior - The demand for emotional regulation in modern society is increasing, making "emotional economy" a potential new growth point [3] - Young consumers are increasingly influenced by emotional release in their purchasing decisions, which is expected to create new consumption hotspots [2][3] Group 3: Business Strategies - Companies are beginning to capitalize on the emotional consumption trend by designing products that resonate with young consumers' emotional needs [4] - Successful products include those that provide emotional value, such as uniquely designed items that evoke feelings of comfort or humor [4] - Businesses are encouraged to enhance their market insight, product design, and flexible production capabilities to adapt to the fast-changing emotional economy [5][6] Group 4: Expert Opinions - Experts emphasize the need for companies to understand consumer emotional demands and innovate products to avoid homogenization [6] - The emotional economy requires businesses to improve brand recognition and loyalty through quality service and positive reputation [6] - Companies should leverage AI tools to better understand user needs and enhance production capabilities to meet the demand for customized emotional products [6]

经营者在提供情绪类商品和服务时，需兼顾用户情绪价值与市场需求，优化消费供给，强化品控与服务 升级。产品设计要融入更多正向价值，注重用户隐私保护。网络平台应压实主体责任，严格审核入驻经 营者资质，构建全流程监管体系。同时依托智能技术，实时监测发布内容，提升违规信息识别预警能 力，对不良导向内容快速处置。 消费者需秉持理性消费理念，避免盲目跟风和过度消费，增强信息甄别、隐私保护意识。权益受损时， 应留存证据。 "情绪消费"正跃升为极具发展潜力的新兴消费业态。5月15日，江苏省消保委提醒：需警惕"为情绪消 费"异化为"为冲动消费"，避免其沦为被情绪裹挟的"消费陷阱"。 从带来心灵慰藉的趣味玩具，到提供情感陪伴的AI伴侣，再到构建精神疗愈场景的沉浸式消费体验， 涵盖多元消费模式与场景的"情绪消费"近年来风生水起。据报道，小红书搜索数据显示，近三年，香 薰、助眠、潮玩、棉花娃娃、绿植、香道等和情绪相关的笔记发布量同比增长超过400倍。淘宝数据显 示，2024年，为情绪价值和兴趣买单成为年轻人消费的首要理由，定制类热销商品中，手绘头像、无边 抱枕、打工人立牌等产品成交增幅超过50%。 江苏省消保委认为，近年来，"情绪消费 ...

央视网消息：在快节奏的都市生活中，一些释放焦虑情绪、提供情感陪伴的创新产品越来越受到年轻人的青睐。不同种类的产品、服务也开始 涌现，焕发新的消费活力。 眼下，山东济南的消费季正火热进行，各大商场人潮涌动，其中"情绪消费"区域格外热闹。在一家商场的一楼，造型可爱的"捏捏乐"摆在最显 眼位置。 而在上海淮海路的这家杂货商店，高饱和度颜色的装修风格让人眼前一亮，店铺内"梅有烦恼"挂件、"你很行"标牌等商品和个性标语也不断吸 引着年轻人前来驻足打卡。 除了趣味商品，花99元画一幅"人生四格"漫画也成为了年轻人的热门体验之一。消费者可以在心愿纸上写下想要记录的画面与祝福语，仅需等 待半小时，就能获得一幅独一无二的"高光时刻"漫画。 小红书搜索数据显示，近三年，香薰、助眠、潮玩、棉花娃娃、绿植、香道等和情绪相关的笔记发布量同比增长超过400倍。淘宝数据显示， 2024年，为情绪价值和兴趣买单成为年轻人消费的首要理由，定制类热销商品中，手绘头像、无边抱枕、打工人立牌等产品成交增幅超过 50%。 订单量激增 工厂农户抓住"快乐流量" 市场销售的火爆也给行业带来了发展机遇。无论是解压玩具还是绿植，这些深受年轻人喜爱的情绪消费品 ...