Core Viewpoint - Fast fashion giant SHEIN has raised prices across various product categories in the U.S. market to address the upcoming small parcel tariffs, with significant price increases noted in women's clothing and health and beauty products [1][2]. Price Increases - SHEIN's price hike occurred last Friday, affecting a wide range of products, with women's clothing prices increasing by 8% and health and beauty products' average prices rising by 51% for the top 100 best-selling items, with some items doubling in price [1] - Home goods, kitchen supplies, and toys saw an average price increase of over 30%, with a specific example being a 10-piece kitchen towel set that surged by 377% [1] Supply Chain Localization - SHEIN has been actively pursuing a localization strategy for its supply chain since 2022, aiming to establish local logistics and suppliers in core markets, including setting up a headquarters in Dublin and teams in Poland and Turkey to reduce delivery times and carbon emissions [2] - The company collaborates with over 5,000 suppliers in China to maintain low product prices, but acknowledges that risks are increasing due to tariff issues [2] Global Supply Chain Expansion - In February, SHEIN reportedly encouraged suppliers to establish factories in Vietnam, offering incentives such as a 30% increase in procurement prices, although this was denied by a company spokesperson [2] - India has emerged as a new base for SHEIN's supply chain, with ongoing collaboration with Reliance Retail to establish manufacturing capabilities and explore exporting products from India to meet global demand [3] Corporate Identity - SHEIN's Chief Strategy Officer, Peter Pernot-Day, emphasized that the company should not be viewed solely as a Chinese entity, but rather as an international company with teams worldwide, with its headquarters in Singapore [1][2]