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第33届励展华博深圳礼品家居展启幕 礼品展“科技加持”亮眼
Shen Zhen Shang Bao· 2025-10-21 23:09
Core Insights - The 33rd China (Shenzhen) International Gifts and Home Products Exhibition has opened with a record exhibition area of 300,000 square meters, featuring 4,500 quality exhibitors, highlighting the vitality and innovation of the Chinese gift industry and consumer market [1][2] Industry Overview - The exhibition covers over 30 consumer categories, including cups, digital products, home goods, food, small appliances, and IP cultural creations, catering to various gift needs such as welfare, business, and marketing gifts [1] - Notable brands like Panasonic, Huawei, and BKT showcased their annual new products, indicating strong brand presence and consumer interest [1] Market Trends - The trend of "Guochao" (national trend) is leading to a rise in high-end gifts that incorporate cultural narratives and quality experiences, with a special exhibition area for intangible cultural heritage products from various regions [1] - The Z generation, as a new consumer force, emphasizes emotional connection and personal expression in gift selection, with products like aromatherapy devices and creative home goods attracting significant attention [2] Technological Innovations - AI technology gifts are prominently featured, with companies presenting AI glasses, companion robots, AI headphones, and wearable products, showcasing the future direction of consumer electronics [2] - Leading brands such as Huawei, Anker, Edifier, and SKG are setting benchmarks for next year's consumer electronics trends with innovative products that focus on efficient charging, immersive audio, and smart personal care [2]