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Small businesses say Trump tariffs are hurting consumers—here's what is getting more expensive
Fortune· 2025-12-15 20:05
Core Insights - The holiday shopping season is impacted by high tariffs on imported goods, leading to increased prices and cautious consumer spending [2][4][5] - Retailers are adjusting their product offerings to focus on more profitable items and are experiencing a shift in consumer purchasing behavior [3][6] Group 1: Retail Impact - The Ah Louis Store has transformed into a holiday destination but faces challenges in converting browsers into buyers due to economic factors [1][2] - Retailers are noticing a trend of customers opting for less expensive gift options, indicating a shift towards cautious spending [3][5] - The Gallup index reflecting consumer sentiment has dropped to a 17-month low, with holiday gift budgets decreasing by $229 from October to November [5] Group 2: Tariff Effects on Specific Categories - Toys and games are particularly affected by tariffs, with price increases ranging from 5% to 20% for 80% of inventory, impacting consumer purchasing decisions [7][9] - Consumer electronics, primarily sourced from China, have seen price adjustments due to tariffs, with Best Buy adapting its inventory to attract lower-income shoppers [10][11] - Jewelry prices are rising due to the increasing cost of gold and varying tariff rates, with potential future increases anticipated if tariffs remain in place [13][15] Group 3: Holiday Decorations and Strategic Shopping - Holiday decorations, largely imported from overseas, have also seen price increases due to tariffs, with specific items like red berry stems rising from $8.95 to $10.95 [16][17] - Consumers are advised to consider secondhand stores and discount retailers to avoid tariff-related price hikes, as these outlets often sell leftover stock [18]
Scaling Sales Teams for Hypergrowth Brands
WWD· 2025-10-06 16:28
Core Insights - Ernesta, a direct-to-consumer rug brand launched in 2023 by a Peloton cofounder, is transforming the home decor industry with its quick-turnaround custom rugs, delivered in two to four weeks [1] Company Overview - Ernesta's unique value proposition includes the ability to customize rugs measured down to the inch, which is a significant innovation in the custom rug market [1] - The brand employs a hybrid model that allows customers to customize rugs online, view real-time pricing, and visit showrooms for a tactile experience [4] Leadership and Strategy - Jennifer Parker, the chief sales officer at Ernesta, attributes her leadership style and customer-centric strategies to her diverse career background, which includes roles at Bloomingdale's and Peloton [3] - At Ernesta, Parker focuses on building a strong foundation for growth, fostering collaborative teams, and implementing an omnichannel retail strategy [3][4] Customer Experience - Ernesta emphasizes a commitment to customer experience by providing personalized advice in showrooms and allowing customers to procure samples to try at home [4]
Bed Bath & Beyond relaunches with first store in Nashville, plans dozens more
CNBC· 2025-08-08 15:50
Company Overview - Bed Bath & Beyond is being relaunched under the new name Bed Bath & Beyond Home, with the first store opening in Nashville, Tennessee, and plans for potentially dozens more [1][5] - The new store aims to offer a fresh start for the brand, focusing on providing great brands for any budget in every room [2][3] Business Strategy - The company will honor legacy Bed Bath & Beyond coupons, including those that have expired, to attract former customers [2][3] - The relaunch is part of a broader transformation strategy, with plans to convert existing Kirkland's Home stores into Bed Bath & Beyond Home locations [5] Corporate Developments - The original Bed Bath & Beyond filed for bankruptcy in April 2023, leading to a series of corporate acquisitions and rebrandings [3][4] - Overstock.com acquired the brand's intellectual property and rebranded its business to Beyond Inc., which launched an online-only version of Bed Bath & Beyond [3][4] Market Context - The home decor market is currently facing challenges, including competition from major players like Amazon and Walmart, as well as macroeconomic factors such as high interest rates and a sluggish housing market [6][7] - Analysts suggest that the overall sector has been soft for several years, and improvements may not occur until interest rates decrease and the housing market recovers [7]