Core Insights - Howler Brothers has launched a collaboration with Toyota to create a limited-edition collection inspired by the adventurous spirit of both brands, particularly focusing on the rugged beauty of Costa Rica and the classic Land Cruiser [1][2][3] - The collection combines Howler Brothers' signature style with the legacy of the Land Cruiser, designed for outdoor enthusiasts who appreciate exploration and adventure [3][4] - The partnership aims to celebrate the spirit of exploration and versatility, blending style and function in the collection's apparel and accessories [4] Company Overview - Howler Brothers, established in 2011, specializes in unconventional outdoor apparel inspired by various cultural elements and activities [7] - Toyota, a major automotive manufacturer, employs nearly 64,000 people in North America and has a long history of vehicle assembly in the region [9][10] - In 2024, Toyota sold over 2.7 million vehicles in North America, with more than 43% being electrified vehicles, indicating a strong market presence and commitment to innovation [11]

Financial Data and Key Metrics Changes - Amer Sports achieved 23% sales growth in Q4 2024 and 18% revenue growth for the full year, reaching $5.2 billion, with adjusted operating margin expanding by 130 basis points to 11.1% [8][39][40] - Adjusted net income for Q4 was $90 million, compared to an adjusted net loss of $31 million in the prior year, with adjusted diluted earnings per share at $0.17 compared to a loss of $0.08 per share last year [49][50] Business Line Data and Key Metrics Changes - Technical Apparel revenues increased 33% to $745 million, driven by Arc'teryx, with a 44% growth in direct-to-consumer (DTC) sales [50][52] - Outdoor Performance segment revenues grew 13% to $594 million, primarily due to strong performance in Salomon footwear and apparel [58] - Ball & Racquet segment revenue increased 22% to $296 million, driven by strong trends in racquet sports and softgoods [58][60] Market Data and Key Metrics Changes - Greater China and APAC regions showed strong growth, with Greater China increasing by 54% and APAC by 52% in Q4 [42][43] - North America accelerated to 15% growth, while EMEA grew by 8% [42][43] Company Strategy and Development Direction - The company is focused on expanding its portfolio of premium outdoor and sports brands, with a particular emphasis on the growth potential of Arc'teryx and Salomon sneakers [10][11] - Plans to open 25 to 30 new Arc'teryx stores in 2025, with a bullish outlook for store counts in China [15][75] - The strategy includes enhancing the footwear segment and increasing women's product offerings to achieve a balanced gender mix in sales [96][99] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's positioning within the global sports and outdoor market, citing strong brand momentum and growth potential [9][10] - The company anticipates reported group revenue growth between 13% and 15% for 2025, despite expected foreign exchange headwinds [65][66] Other Important Information - Adjusted gross margin increased by 370 basis points to 56.4% in Q4, driven by favorable product and channel mix [46] - The company paid down its entire $1.2 billion term loans before year-end, ending Q4 with $600 million of net debt [61][62] Q&A Session Summary Question: Update on long-term store targets for Arc'teryx - Management plans to continue opening 25 to 30 stores annually, with potential for around 200 stores in North America and 150 to 200 in Mainland China [75] Question: Drivers of comp acceleration at Arc'teryx - Comp drivers included broad-based strength in traffic and conversion, with strong momentum continuing into Q1 [80][82] Question: Investments in SG&A for sustaining revenue growth - Investments will focus on new store build-out, consumer connection, and infrastructure improvements, with SG&A expected to remain relatively flat in 2025 [90] Question: Growth expectations for footwear and women's segments - Footwear penetration is expected to exceed 20% in the coming years, while women's sales approached 40% in Q4 [96][99] Question: Regional performance expectations for 2025 - Management expects continued positive growth across all regions, with a solid plan to enhance softgoods and footwear penetration in EMEA [106][107] Question: Future finance cost and tax rate reduction opportunities - The company aims to further reduce finance costs and drive the effective tax rate towards the statutory rate of close to 27% [111] Question: Gross margin expansion drivers - The primary driver of gross margin expansion is the growth of Arc'teryx, with additional contributions from footwear and softgoods segments [125][127]