Core Insights - Byrna Technologies Inc. is positioned to achieve a revenue growth of 35-40% in fiscal 2025, supported by web traffic growth and an expanding retail presence [1][12][10] Financial Performance - Net revenue for Q3 2025 increased by 35% year-over-year to $28.2 million from $20.9 million in Q3 2024, driven by strong dealer and chain store sales [4][3] - Gross profit for Q3 2025 rose to $16.9 million (60% of net revenue) compared to $13.0 million (62% of net revenue) in Q3 2024, reflecting a strong increase in sales and changes in channel mix [5][3] - Operating expenses for Q3 2025 were $14.1 million, up from $12.2 million in Q3 2024, primarily due to higher variable selling expenses and increased marketing spend [6][3] - Net income for Q3 2025 was $2.2 million, an increase from $1.0 million in Q3 2024, driven by increased product sales and operating leverage [6][3] - Adjusted EBITDA for Q3 2025 totaled $3.7 million, up from $1.9 million in Q3 2024 [6][3] Operational Highlights - Byrna launched a new AI advertising workstream, significantly increasing web traffic from an average of 33,000 daily sessions to over 50,000 in August, with continued growth to 58,000 in September [8][10] - The company expanded its retail presence to over 1,000 stores nationwide, enhancing brand visibility and product accessibility [8][11] - Byrna introduced ByrnaCare™, a protection plan for its launchers, marking the company's entry into service-based offerings [8][13] Inventory and Cash Position - Inventory at August 31, 2025, totaled $34.1 million, up from $20.0 million at November 30, 2024, reflecting strategic builds ahead of the holiday season [9][3] - Cash and cash equivalents decreased to $9.0 million from $25.7 million at November 30, 2024, due to working capital changes [7][3] Future Outlook - The company anticipates strong demand leading into the holiday shopping period, expecting full-year fiscal 2025 revenue growth between 35% and 40% [12][10] - Byrna is focused on building a broader personal safety platform, including new products and subscription-based offerings, to capitalize on a growing market [13][10]

Core Viewpoint - Byrna Technologies Inc. will hold a conference call on October 9, 2025, to discuss its financial results for the fiscal third quarter ended August 31, 2025 [1] Group 1: Conference Call Details - The conference call is scheduled for Thursday, October 9, 2025, at 9:00 a.m. Eastern time [2] - Participants can join the call using a toll-free dial-in number or an international dial-in number, with a conference ID provided [2] - The call will be broadcast live and available for replay on Byrna's website [3] Group 2: Company Overview - Byrna Technologies Inc. specializes in developing, manufacturing, and selling innovative less-lethal personal security solutions [4] - The company produces Byrna® CL, Byrna® LE, and Byrna® SD personal security devices, which are CO2 powered launchers designed as less-lethal alternatives to firearms [4] - Byrna's products are targeted at consumers, private security, and law enforcement markets [4]

Core Viewpoint - Byrna Technologies Inc. is experiencing strong momentum heading into the holiday fourth quarter, driven by an expanding retail presence and a significant increase in web traffic, leading to a projected revenue increase for the fiscal third quarter of 2025 [1][2]. Financial Performance - Byrna expects total revenue for the fiscal third quarter of 2025 to be $28.2 million, a 35% increase from $20.9 million in the same quarter of 2024 [2]. - The growth was primarily driven by strong dealer and chain store sales, with year-over-year gains in every business segment [2]. - Despite the third quarter typically being a seasonally lighter period for personal security products, Byrna's expanding retail footprint and international growth contributed to the sales increase [2]. Sales Channels - Sales performance by channel for Q3 2025 includes: - Web: $16.3 million, up 8% from $15.1 million in Q3 2024 - Byrna Chain Stores & Dealers: $7.9 million, up 147% from $3.2 million - Law Enforcement / Schools / Private Security: $0.1 million, new segment - Byrna Retail Stores: $0.7 million, up 250% from $0.2 million - International: $3.2 million, up 33% from $2.4 million - Total Sales: $28.2 million, up 35% from $20.9 million [6]. Marketing and E-commerce Growth - Byrna's innovative AI-supported marketing approach has significantly expanded consumer reach, leading to a notable sales spike in late August [3][4]. - Average daily sessions on Byrna.com increased from approximately 36,000 in July to about 52,000 in August, a 45% month-over-month increase [4]. - Average daily sessions on Amazon rose from about 15,000 in July to approximately 23,000 in August [4]. - The online conversion rate improved by 57% during the last ten days of August, reaching 0.9%, which contributed to a 47% increase in sales despite steady session averages [5]. Future Outlook - Byrna anticipates setting a new revenue record in Q4 2025, supported by high web traffic and product availability in over 1,000 chain store locations [6].

Core Insights - Byrna Technologies Inc. has achieved record web traffic with an average of over 50,000 daily sessions during the first 21 days of August, marking a 50% increase from the previous average of approximately 33,400 sessions per day [2][7] - The company's new AI-driven advertising campaign, "We Don't Sell Bananas," has garnered over 66 million views and has proven to be cost-effective, reducing the cost per visitor to $0.53 compared to $0.94 for the previous campaign, resulting in a 43% savings [3][6] - Increased web traffic has translated into a 31% rise in sales on Byrna.com for the first 21 days of August compared to the prior period, with expectations for further sales growth as conversion rates stabilize [7][8] Advertising Strategy - Byrna's proprietary AI-driven advertising process allows for rapid production of high-quality commercials, enabling the company to refresh content quickly and conduct A/B testing at scale [6][9] - The new advertising initiative is part of Byrna's broader brand-building strategy, aimed at enhancing brand visibility and tapping into the growing market for less-lethal personal security solutions [9][10] Market Impact - The significant increase in web traffic and sales indicates a positive market response to Byrna's innovative advertising approach, suggesting potential for sustained growth in customer acquisition and brand awareness [7][8] - The company is positioned to leverage its AI capabilities to adapt marketing strategies effectively, potentially leading to lower customer acquisition costs and broader distribution opportunities [6][8]

Core Insights - Byrna Technologies Inc. reported significant sales momentum during Amazon's Prime Day and the July 4th holiday, indicating strong consumer demand for its less-lethal personal security solutions [1][2] - The company's Q2 2025 revenue reached a record $28.5 million, with Amazon sales increasing from 12% of Byrna's online sales in Q2 2023 to 34% in Q3 2025 to date [2][3] E-commerce Performance - Amazon Prime Day sales for Byrna increased by 28% year-over-year, while Byrna.com sales rose by 18% during the July 4th period [2] - The extended duration of Prime Day this year contributed to the sales growth, highlighting a trend of faster growth in Amazon sales compared to Byrna's own website [2] Retail Expansion - Byrna's products were available in 289 chain store locations at the end of 2024, a 74% increase from 166 locations at the end of 2023 [4] - The company anticipates being in over 500 retail chain locations by the end of Q3 2025 and expects this number to exceed 800 by the end of fiscal year 2025, representing a 177% increase in just twelve months [4] Direct-to-Consumer Strategy - Byrna's CEO noted that the strong performance during promotional periods reflects the expansion of the total addressable market, with a high conversion ratio of 60% for customers who test fire the Byrna launcher compared to 1.0% for online shoppers [5] - The company plans to invest further in television advertising and partnerships with celebrity influencers to enhance brand visibility in the personal safety market [5]

Core Insights - Byrna Technologies Inc. reported a record revenue of $28.5 million for Q2 2025, representing a 41% year-over-year growth from $20.3 million in Q2 2024, driven by the launch of the Compact Launcher (CL) and a 106% increase in dealer sales due to a partnership with Sportsman's Warehouse [1][3][9] Financial Performance - Net revenue for Q2 2025 was $28.5 million, up from $20.3 million in Q2 2024, marking a 41% increase [3] - Gross profit increased to $17.6 million, maintaining a gross margin of 62%, compared to $12.6 million in Q2 2024 [4] - Operating expenses rose to $14.2 million from $10.6 million in Q2 2024, primarily due to higher selling expenses and marketing costs [5] - Net income for Q2 2025 was $2.4 million, an increase from $2.1 million in Q2 2024 [5] - Adjusted EBITDA for Q2 2025 was $4.3 million, compared to $2.8 million in Q2 2024 [6] Cash and Inventory Management - Cash, cash equivalents, and marketable securities totaled $13.0 million as of May 31, 2025, down from $25.7 million at November 30, 2024, due to increased inventory ahead of the CL release [7] - Inventory at May 31, 2025, was $32.3 million, up from $20.0 million at November 30, 2024 [7] Operational Highlights - The launch of the Byrna CL in May contributed significantly to revenue growth, with expectations for it to become a larger part of the sales mix [8][14] - Dealer sales increased by 106% in Q2 2025, supported by the partnership with Sportsman's Warehouse, with plans to expand store-within-a-store locations [9][10] - Company-owned retail locations averaged $69,000 in sales during May, with the Scottsdale location performing exceptionally well shortly after opening [11] Marketing and Brand Expansion - The company has diversified its marketing strategy, including the addition of celebrity influencer Tucker Carlson to enhance brand awareness [12] - Integration of AI tools into content production is expected to improve marketing reach and efficiency [12] Production Adjustments - Production has been adjusted to align with current demand following the CL launch, with a steady output of 15,000 units per month [13]