值得注意的是，5月20日，华泰证券发布黄酒行业研报称，未来行业量价逻辑有望迎来重构。从量的弹性看，消费场景稳步升级，先由江浙沪渗透率提 升，后到全国市场的稳步拓展。从价格的爆发看，竞争格局优化背景下，龙头合力加强品牌培育，稳步推进行业高端化。 "整体来看，短期弹性来自传统市场消费密度提升，即场景扩张下对存量需求的二次挖掘，带来行业均价稳步提升。"该研报还称，长期增量则需观察品 牌、品类培育如何突破"江浙沪文化圈层"，形成全国化消费共识，从而实现价格进一步向上跃迁。行业困局下，市场挤压出清趋势延续，头部企业针对 消费区域、消费人群和消费场景积极改革求变，2023年规上企业平均利润率同比增长5pct至17.5%；行业整体趋势见底，有望迎来反转。（闻辉） 【环球网财经综合报道】5月26日，A股三大黄酒股盘中集体拉升，截至发稿，会稽山涨停，近6个交易日累计涨幅超40%；古越龙山、金枫酒业均涨近 4%，市场热度显著升温。 消息方面，中国酒业协会25日发文指出，随着居民健康意识提升与消费升级，酒类市场呈现多元化、个性化趋势。黄酒作为低度、健康且具养生属性的 酒种，凭借独特风味与营养价值，正逐步打破地域限制，获得年轻消费群 ...

Core Viewpoint - Qingdao Beer is diversifying its business by acquiring a 100% stake in Shandong Jimo Huangjiu Factory for 665 million yuan, aiming to expand into the Huangjiu market and create new growth opportunities amid declining beer sales [1][9][10]. Financial Performance - In 2024, Qingdao Beer reported a revenue of 32.138 billion yuan, a decrease of 5.30% year-on-year, and a net profit attributable to shareholders of 4.345 billion yuan, which grew by only 1.81% [3][4]. - The company's 2023 performance showed a revenue of 33.937 billion yuan and a net profit of 4.268 billion yuan, with year-on-year growth rates of 5.49% and 15.02%, respectively [4][5]. - The 2024 net profit growth is the lowest in eight years, marking the first time in seven years that the growth rate fell below 10% [2][5]. Market Context - Competitors like Yanjing Beer reported a net profit growth of over 60% in 2024, while other peers such as Huichuan Beer and Zhujiang Beer also showed significant profit increases [3][5]. - The overall beer market is facing challenges, including sluggish consumption and a decline in the mid-to-high-end dining sector, impacting Qingdao Beer's sales [5][7]. Acquisition Details - The acquisition of Jimo Huangjiu is part of Qingdao Beer's strategy to diversify beyond beer, with the target company having a revenue of approximately 166 million yuan and a net profit of 30.47 million yuan in 2024 [9][10]. - The acquisition price of 665 million yuan represents a premium of approximately 227.52% over Jimo Huangjiu's net assets of about 203 million yuan [9][10]. Strategic Direction - The company aims to leverage the acquisition to enhance its product line and market channels, creating a complementary effect between its beer products and Huangjiu [10]. - The leadership transition in December 2024, with Jiang Zongxiang taking over as chairman and president, is expected to influence the company's strategic direction [1][8].