Core Viewpoint - The opening of the first handmade store "Cha Baidao · Tan Chuan Mi Yin" by Cha Baidao marks a significant step in enhancing the brand's cultural identity and product offerings, integrating traditional Sichuan elements into a modern beverage experience [1][2]. Group 1: Store Features and Offerings - The flagship store features an outdoor courtyard and a two-level seating area, incorporating traditional art forms such as wood carving and Shu Zhang, creating a unique Sichuan cultural atmosphere [1]. - The store operates under the concept of "Day Coffee/Night Alcohol," catering to young consumers with a menu that includes handmade milk teas and fruit teas, as well as specialty tea cocktails and desserts [1]. - New product lines include items like "Piao Xue" (Jasmine Tea) and "Mo Ran Qing Feng" (Black Tea), emphasizing the local craftsmanship and flavors of Sichuan [1]. Group 2: Collaboration and Brand Strategy - Cha Baidao has partnered with Chengdu Cultural Tourism to launch a limited edition "Tan Chuan Xun Qu" series of cultural products, enhancing the consumer experience with local cultural elements [2]. - The flagship store's location in Kuanzhai Alley, a significant cultural landmark, aims to strengthen the emotional connection between the brand and its origin while leveraging the area's tourist traffic to expand brand influence [2].