三大炮糯糯

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国庆出境游带火新茶饮 茶百道法国首店业绩破百万元
Zheng Quan Ri Bao· 2025-10-09 06:11
值得关注的是,除出境游热度攀升外,入境市场也延续暑期态势,在十一期间持续升温,外国游客日益 钟爱"China Travel"。茶百道数据显示,国庆假期全国门店接待的外国游客较平日增加两成。 近年来,中国新茶饮企业"走出去"的步伐加速,"中国奶茶"变得越来越流行。位于成都宽窄巷子景区 的"茶百道·探川觅饮"旗舰店,成为很多外国游客的热门打卡地。来自德国的游客告诉记者,这是他首 次来中国,"中国新茶饮在国外非常有名,这次和朋友品尝到了极具四川风味的'三大炮糯糯',非常惊 喜。" (文章来源:证券日报) 今年"十一"碰上"中秋",在免签政策与航班恢复等利好推动下,出境游成为许多国内消费者的长假首 选。 以韩国为例,其在中秋和国庆假期前对中国团体游客试行免签,明显带动了国内游客赴韩旅游的热度。 十一期间,首尔的茶百道门店前常出现大排长龙的景象。准备入店选购的中国游客姚女士告诉记者,自 己是奶茶的"重度用户","出门旅游只要有机会就会买一杯,在国外看到咱们中国品牌,很有亲切感、 很自豪。" "不仅在韩国,国庆假期我们海外门店接待了大量来自国内的游客。"茶百道相关负责人表示,茶百道已 经在海外多个国家布局,并打下了良好的 ...
茶百道全球首家手作门店在青羊“首发”,体验型消费人气高
Sou Hu Cai Jing· 2025-06-25 15:08
Core Insights - The article highlights the opening of the first handmade store of Cha Baidao, named "Cha Baidao · Tan Chuan Mi Yin," located in the Kuanzhai Alley area of Chengdu, which has attracted both locals and tourists due to its innovative drinks and unique space design [1][2] Group 1: Store Features - The flagship store covers an area of approximately 460 square meters, featuring an outdoor courtyard and a two-level seating area, designed with traditional artistic elements to reflect Chengdu's cultural heritage [1][2] - The store offers a unique experience where consumers can enjoy drinks while engaging in activities like "roof climbing," enhancing the immersive cultural experience [1] - The store transitions to a night mode, creating a distinct "day tea, night wine" consumption scene for customers [1] Group 2: Product Offerings - The store introduces a new product line, including handmade fresh milk tea and fruit tea, as well as specialty tea cocktails and desserts, emphasizing the local craftsmanship and ingredients [2] - Signature products such as "Piao Xue" (Jasmine Tea) and "Mo Ran Qing Feng" (Black Tea) showcase the essence of Sichuan tea culture [2] Group 3: Cultural Integration - Cha Baidao collaborates with Chengdu's cultural tourism to launch limited-edition cultural products, enhancing the cultural experience for consumers [4] - The store's design and offerings aim to create an immersive experience that reflects Chengdu's rich cultural heritage, moving from functional consumption to experiential consumption [5]
茶百道全球首家手作门店开业 打造川蜀文化茶饮新体验
Zheng Quan Ri Bao· 2025-05-29 08:08
Group 1 - The core viewpoint of the article highlights the opening of Sichuan Baicha Baidao Industrial Co., Ltd.'s flagship store "Cha Baidao · Tan Chuan Mi Yin" in Kuanzhai Alley, which is the company's first handmade store globally, featuring a new product line [2] - The flagship store includes two ordering areas: a "Handmade Kitchen" offering Sichuan-style handmade milk tea and fruit tea, and a "Day Tea Night Wine Central Bar" selling specialty tea cocktails and desserts [2] - The company emphasizes the integration of local Sichuan culture and craftsmanship in its products, showcasing unique offerings like "Snowfall (Chuan Yun · Jiu Nian Jasmine)" and "Ink Dyeing Breeze (Chuan Zang · Fu Brick Black Tea)" to present authentic Sichuan tea flavors [2] Group 2 - The collaboration with Chengdu Cultural Tourism Group aims to enhance brand influence by leveraging the cultural significance of Kuanzhai Alley, a key tourist destination, to attract both domestic and international visitors [3] - Industry observers note that the flagship store represents a shift from "functional consumption" to "experiential consumption," creating an immersive space that combines local culture with handmade tea drinks [3] - The flagship store is expected to play a strategic role in brand image display, product experience enhancement, and cultural output, contributing to the long-term development of the brand [3]
茶百道全球首家手作门店开业,营造“日茶夜酒”消费模式
Bei Ke Cai Jing· 2025-05-28 14:16
Core Viewpoint - The opening of the first handmade store "Cha Baidao · Tan Chuan Mi Yin" by Cha Baidao marks a significant step in enhancing the brand's cultural identity and product offerings, integrating traditional Sichuan elements into a modern beverage experience [1][2]. Group 1: Store Features and Offerings - The flagship store features an outdoor courtyard and a two-level seating area, incorporating traditional art forms such as wood carving and Shu Zhang, creating a unique Sichuan cultural atmosphere [1]. - The store operates under the concept of "Day Coffee/Night Alcohol," catering to young consumers with a menu that includes handmade milk teas and fruit teas, as well as specialty tea cocktails and desserts [1]. - New product lines include items like "Piao Xue" (Jasmine Tea) and "Mo Ran Qing Feng" (Black Tea), emphasizing the local craftsmanship and flavors of Sichuan [1]. Group 2: Collaboration and Brand Strategy - Cha Baidao has partnered with Chengdu Cultural Tourism to launch a limited edition "Tan Chuan Xun Qu" series of cultural products, enhancing the consumer experience with local cultural elements [2]. - The flagship store's location in Kuanzhai Alley, a significant cultural landmark, aims to strengthen the emotional connection between the brand and its origin while leveraging the area's tourist traffic to expand brand influence [2].