Core Viewpoint - The "Happy Spring Festival" cultural exchange activities, organized by Beijing's cultural and tourism bureau, are being held globally, showcasing Chinese culture and attracting significant participation from overseas audiences, thereby promoting the Chinese New Year as a shared global celebration [1][6]. Group 1: Event Highlights - The "Rui Ma Cheng Xiang" cultural exchange activities took place from February 9 to 18 in eight countries, including the USA, Belarus, Malaysia, and Australia, attracting approximately 478,100 participants [1]. - The global "Joyful Zodiac Design Exhibition" was held at the United Nations Headquarters in New York, featuring over 100 creative works from designers across multiple countries, highlighting the integration of traditional zodiac culture with contemporary design [1]. - The Chinese New Year celebration at the Empire State Building included a window display that has been ongoing for 18 years, expected to attract over 1 million visitors [2]. Group 2: Cultural Integration - In Minsk, Belarus, a series of "Happy Spring Festival" events celebrated the 10th anniversary of the friendship between Beijing and Minsk, featuring a New Year concert attended by over 600 guests and showcasing various cultural performances [3]. - The "Happy Spring Festival: Hello Beijing" garden party in Sydney combined Chinese garden aesthetics with Beijing's intangible cultural heritage, offering immersive experiences and attracting significant local interest [5]. - The joint cultural performance in Kuala Lumpur attracted over 15,000 attendees, featuring traditional Chinese arts and crafts, and promoting cultural exchange between China and Malaysia [6]. Group 3: Tourism Promotion - The cultural activities are designed to enhance tourism, with projections indicating that Beijing will receive approximately 168,132 visitors from Australia by 2025, a 62% increase [5]. - The mutual visa exemption between China and Malaysia is expected to boost tourist numbers, with nearly 300,000 Malaysian visitors projected to visit Beijing by 2025, reflecting a 43.2% growth [6]. - The ongoing "Rui Ma Cheng Xiang" activities aim to continue promoting Beijing's cultural heritage globally, fostering cultural exchange and tourism [6].

Core Viewpoint - The global auspicious zodiac design exhibition, organized by the Beijing Municipal Bureau of Culture and Tourism, showcases the vitality of Chinese zodiac culture through international dissemination and innovative design, serving as a vivid practice of cultural dialogue [1]. Group 1: Exhibition Overview - The global auspicious zodiac design competition, co-hosted by the Beijing Municipal Bureau of Culture and Tourism and the Central Academy of Fine Arts, has developed into a culturally influential exchange brand over twelve years [3]. - The exhibition will take place from February 2 to February 13, 2026, at the United Nations Headquarters in New York, featuring outstanding creative works accumulated over twelve years and designs themed around the Year of the Horse [3]. - The exhibition is co-hosted by the Chinese Permanent Mission to the United Nations, the Beijing Municipal Bureau of Culture and Tourism, and the Central Academy of Fine Arts, with support from the Beijing Overseas Cultural Exchange Center and the Beijing Contemporary Art Foundation [3]. Group 2: Creative Works and Cultural Elements - The exhibition gathers over a hundred outstanding creative works from designers in multiple countries, including China and the United States, covering various fields such as graphic design, product design, and multimedia art [5]. - These works extract the aesthetic essence of traditional zodiac culture while integrating contemporary innovative design concepts, vividly interpreting the creative transformation and cross-cultural resonance of zodiac culture [5]. Group 3: New Year Celebrations and Cultural Exchange - The "Riding into a New Journey" New Year celebration event, hosted by the Chinese Permanent Mission to the United Nations, took place on the evening of February 9, enhancing the cultural scene of the ongoing global auspicious zodiac design exhibition [7]. - The New Year zodiac window display at the Empire State Building, a collaboration between the Chinese Consulate in New York and the Empire State Building, marks the 18th year of showcasing the Spring Festival, symbolizing the connection between New York and Beijing [9]. - The exhibition features themes of "Moving Forward Together" and "Reflecting Resonance," incorporating elements of Chinese culture such as double horses, auspicious clouds, and gourds, conveying meanings of fortune and cultural coexistence to local audiences and international visitors [11].