‘天妤’虚拟偶像
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数字赋能优质文化产品和服务供给
Xin Hua Ri Bao· 2025-12-25 23:24
Core Insights - Digital technology is reshaping the cultural ecosystem, enhancing the quality and efficiency of cultural products and services, and driving the transformation of traditional cultural industries into new cultural formats [1][2]. Group 1: Digital Technology and Cultural Industry Upgrade - The rapid development of digital technology is significantly impacting the expression and presentation of traditional Chinese culture, leading to innovative developments in cultural products such as films and games [2]. - High-quality cultural products like "Ne Zha" and "Black Myth: Wukong" demonstrate the empowering role of digital technology in the creative transformation of traditional culture [2]. - Technologies such as 5G, big data, cloud computing, artificial intelligence, the Internet of Things, and blockchain are becoming strong engines for upgrading traditional cultural industries [2]. Group 2: New Cultural Consumption Dynamics - Digital technology has stimulated new dynamics in cultural consumption by breaking spatial and temporal barriers, allowing for a broader shared experience [3]. - New consumption forms like online reading, virtual theaters, and interactive experiences are redefining cultural consumption and providing new meanings to traditional culture [3]. - The integration of digital technology with cultural resources offers consumers immersive experiences, enhancing the supply level of cultural products in publishing, exhibitions, tourism, and entertainment [3]. Group 3: Emergence of New Cultural Formats - Digital technology has directly led to the creation of new cultural production tools and methods, transforming the pathways and presentation forms of cultural production [4]. - Tools like generative AI and VR/AR are enabling cultural creators to produce diverse, intelligent, and immersive digital cultural products [4]. - Projects utilizing 3D and VR/AR technologies are enhancing visitor engagement and extending their stay, revitalizing cultural production [4]. Group 4: Cultural Service Model Optimization - Digital technology is providing innovative spaces for optimizing cultural service models, significantly changing the traditional cultural service landscape [6]. - The shift from standardized delivery to personalized experiences is becoming a key feature of modern cultural services, enhancing precision and accessibility [6][7]. - Initiatives like AI-guided tours and digital resource platforms are improving the quality and accessibility of cultural services, promoting social equity [7]. Group 5: Growth of New Cultural Industries - The combination of cultural innovation and technological advancement has led to the emergence of numerous new cultural industries, with significant revenue growth reported [5]. - In 2024, 16 subcategories of cultural industries with distinct new characteristics saw a revenue increase of 9.8%, outpacing the overall growth of cultural enterprises [5].