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安阳:擦亮殷墟甲骨文世界级文化名片
He Nan Ri Bao· 2025-12-03 08:00
Core Insights - The article emphasizes the transformation of Anyang into a cultural tourism hub, focusing on the development of the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period [1][10]. Group 1: Cultural and Tourism Development - Anyang has received over 3.3 million visitors since the opening of the Yin Ruins Museum, leading the province in educational tourism and doubling inbound tourists over three years [1][2]. - The city has invested over 20 billion yuan in major cultural tourism projects, establishing a cultural landmark system that includes various themed performances and interactive experiences [3][5]. - The city has launched 42 premium study tour routes and nearly 200 unique courses, with study tourism becoming a significant draw, attracting over 2.3 million study tourists in 2024 [5][6]. Group 2: Infrastructure and Project Development - Anyang is enhancing its cultural districts through the renovation of four streets, creating unique cultural clusters that attract younger visitors [4]. - The city plans to invest 1.5 billion yuan to upgrade sports facilities and build new fitness centers, aiming to host significant sports events [7][11]. - The Yin Ruins Archaeological Museum is set to open in May 2024, featuring high-tech elements and interactive archaeological scenes [3][10]. Group 3: International Engagement and Marketing - Anyang has hosted international exhibitions and cultural events, significantly increasing inbound tourism, with 181,000 international visitors in the first nine months of 2025, tripling the total from 2022 [8][9]. - The city is enhancing its international appeal by developing multi-language services and establishing partnerships with overseas travel agencies [9][10]. - Anyang aims to attract over 500,000 international tourists by 2028, focusing on key markets in East Asia and Europe [10][11]. Group 4: Innovation and Creative Industries - The city has developed over 2,200 cultural products and hosted international design competitions, with several products recognized nationally [6][10]. - The integration of cultural elements into modern life is a priority, with initiatives to make cultural heritage accessible to the public [7][10].