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安阳:擦亮殷墟甲骨文世界级文化名片
He Nan Ri Bao· 2025-12-03 08:00
Core Insights - The article emphasizes the transformation of Anyang into a cultural tourism hub, focusing on the development of the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period [1][10]. Group 1: Cultural and Tourism Development - Anyang has received over 3.3 million visitors since the opening of the Yin Ruins Museum, leading the province in educational tourism and doubling inbound tourists over three years [1][2]. - The city has invested over 20 billion yuan in major cultural tourism projects, establishing a cultural landmark system that includes various themed performances and interactive experiences [3][5]. - The city has launched 42 premium study tour routes and nearly 200 unique courses, with study tourism becoming a significant draw, attracting over 2.3 million study tourists in 2024 [5][6]. Group 2: Infrastructure and Project Development - Anyang is enhancing its cultural districts through the renovation of four streets, creating unique cultural clusters that attract younger visitors [4]. - The city plans to invest 1.5 billion yuan to upgrade sports facilities and build new fitness centers, aiming to host significant sports events [7][11]. - The Yin Ruins Archaeological Museum is set to open in May 2024, featuring high-tech elements and interactive archaeological scenes [3][10]. Group 3: International Engagement and Marketing - Anyang has hosted international exhibitions and cultural events, significantly increasing inbound tourism, with 181,000 international visitors in the first nine months of 2025, tripling the total from 2022 [8][9]. - The city is enhancing its international appeal by developing multi-language services and establishing partnerships with overseas travel agencies [9][10]. - Anyang aims to attract over 500,000 international tourists by 2028, focusing on key markets in East Asia and Europe [10][11]. Group 4: Innovation and Creative Industries - The city has developed over 2,200 cultural products and hosted international design competitions, with several products recognized nationally [6][10]. - The integration of cultural elements into modern life is a priority, with initiatives to make cultural heritage accessible to the public [7][10].
奋进的河南 决胜“十四五”丨安阳:擦亮殷墟甲骨文世界级文化名片
He Nan Ri Bao· 2025-12-01 00:30
Core Viewpoint - Anyang aims to establish the Yin Ruins as a world-class cultural landmark during the 14th Five-Year Plan period, focusing on the integration of culture and tourism to transform from a cultural resource city to a strong cultural tourism city [1][20]. Group 1: Cultural and Tourism Development - The Yin Ruins Museum has received over 3.3 million visitors since its opening, leading the province in educational tourism and doubling inbound tourist numbers over three years [1][2]. - Major cultural tourism projects have been advanced with over 20 billion yuan invested, creating a cultural landmark system that includes various themed performances and interactive experiences [4]. - The city has added 15 new A-level scenic spots during the 14th Five-Year Plan, enhancing the supply system of cultural tourism products [5]. Group 2: Innovative Experiences and Activities - The Yin Ruins Museum features modern technology such as 3D modeling and interactive exhibits, attracting significant visitor engagement [2]. - The city has developed 42 premium educational tourism routes and nearly 200 unique courses, with over 2.3 million educational tourists expected in 2024 [9]. - Nighttime economy initiatives have gained traction, with nighttime tourism accounting for 41% of total tourism consumption in 2024 [9]. Group 3: Cultural and Creative Industry Growth - The cultural and creative industry has become a new growth driver, with over 2,200 products developed and several achieving significant sales [10]. - The city has successfully hosted international cultural design competitions and established brands like "Anyang Gifts" [10]. Group 4: International Outreach and Tourism - Anyang has expanded its international influence through exhibitions and cultural exchanges, with inbound tourism reaching 181,000 visitors in the first nine months of 2025, tripling the total from 2022 [14]. - The city has established long-term partnerships with nearly 30 overseas travel agencies to promote its tourism offerings [14]. Group 5: Infrastructure and Service Enhancements - Investments of 2 billion yuan have been made to improve tourism infrastructure, including a smart parking system and enhanced visitor services [17]. - The city has implemented a comprehensive training program for tourism staff, improving service quality and visitor satisfaction [17]. Group 6: Future Development Goals - Anyang plans to create a world-class tourism site by 2027, focusing on digital experiences and new tourism formats [18]. - The city aims to attract over 500,000 inbound tourists by 2028, enhancing its international appeal [18]. - Ongoing projects include the construction of a second phase of the Yin Ruins Archaeological Cultural Town and various cultural heritage sites [18].
【文脉华章】文博公开课丨殷墟:跨越三千年的文明回响
Zhong Guo Xin Wen Wang· 2025-10-07 01:17
Core Viewpoint - The Yin Ruins, dating back over 3,300 years, is recognized as the first historically documented and archaeologically verified capital site of the late Shang Dynasty, serving as a cornerstone for exploring Shang and Xia cultures and the origins of Chinese civilization [2][3]. Group 1: Historical Significance - The discovery and confirmation of the Yin Ruins are pivotal for understanding the origins of Chinese civilization and culture [2][3]. - The site has been a focal point for both domestic and international scholars, attracting a significant number of visitors [8]. Group 2: Recent Developments - On October 28, 2022, General Secretary Xi Jinping visited the Yin Ruins, expressing a long-standing interest in the site and emphasizing its importance for learning and understanding Chinese civilization [2][3]. - The Yin Ruins Museum is the first national major thematic museum showcasing Shang civilization, featuring nearly 4,000 artifacts, with over three-quarters being displayed for the first time [5][6]. Group 3: Visitor Engagement - The museum has seen a peak visitor count of approximately 29,000 on October 3 of the previous year, indicating its popularity and the public's interest in the artifacts, such as the bronze cow and the ceremonial ding [9]. - Visitors express admiration for the museum's exhibition design and the presentation of artifacts, highlighting the effective curation and interpretation of the exhibits [7]. Group 4: Cultural Legacy - The Yin Ruins represent the pinnacle of bronze civilization in China, with a continuous history as the capital for 273 years during the late Shang Dynasty [10]. - The emergence of oracle bone script during this period marks a significant development in the evolution of Chinese writing, which has influenced cultural transmission for thousands of years [10].
安阳文旅推介会在郑举行
Zheng Zhou Ri Bao· 2025-05-23 00:24
Group 1 - The core theme of the news is the cultural and tourism promotion event "Words in Anyang, Lucky Zhengzhou," which aims to enhance tourism collaboration between Zhengzhou and Anyang, highlighting Anyang's rich historical and cultural heritage [1][2] - Anyang is recognized as the birthplace of oracle bone script, and recent efforts have been made to enrich tourism offerings, expand premium routes, and enhance cultural creativity, establishing it as a new cultural landmark in China [1] - The event featured performances from various districts in Anyang, showcasing local history and culture through immersive presentations, which attracted attention and engagement from attendees [1] Group 2 - Anyang introduced promotional offers for Zhengzhou residents, including half-price tickets for the Yinxu Ruins and Yinxu Museum from June 15 to July 31, and complimentary tickets for a car stunt show at the Taihang Grand Canyon until June 30 [2] - The city plans to launch educational courses related to Yinxu and oracle bone script, along with a series of "Enjoy Anyang" policies to attract more visitors [2] - The event also included the signing of agreements between various scenic spots and tourism enterprises, inviting tourists to explore historical roots, cultural legends, and natural beauty in Anyang [2]