Group 1 - The match between Changzhou and Zhenjiang ended with a dramatic 1-0 victory for Changzhou, marking their first win and goal in the Suzhou Super League [1][3] - The event was dubbed the "Brushstroke Defense Battle," and the victory allowed Changzhou to reclaim its city nickname from "Diao Zhou" back to "A Chang" [3][4] - The attendance at Changzhou Olympic Sports Center reached 40,292, setting a new record for the Suzhou Super League [7] Group 2 - The local government is leveraging the match to boost tourism, offering free admission to certain attractions for visitors with match tickets, particularly targeting visitors with the surname Zhao [7][8] - The tourism sector in Changzhou has seen significant growth, with a 13.4% increase in visitors to key attractions in June, and the city is recognized as one of Jiangsu's "trillion GDP cities" [15][16] - The local economy is benefiting from the event, with a reported 5.8% year-on-year growth in GDP for the first half of the year, reaching 507.9 billion [15][16] Group 3 - Changzhou is implementing a "football+" strategy to integrate sports with tourism and local industry, including plans for a football industry park and themed tourism routes [16][17] - The city has seen a 25.5% increase in retail sales of cultural and sports goods, indicating a growing market for sports-related consumption [16] - The local government is actively promoting investment opportunities through events, inviting foreign executives to engage with the local economy [17][18]

Group 1 - The article discusses a promotional campaign in Changzhou, where several tourist attractions are offering free admission to visitors with the surname Zhao, as well as those holding specific event tickets [1][3][5] - The Tianmu Lake scenic area has announced that from August 17 to 31, all visitors with the surname Zhao can enter for free, potentially impacting ticket revenue significantly, with estimates ranging from approximately 4.8 billion to 7.4 billion yuan if all Zhao surname holders visited [1][3][6] - Other attractions, such as Huaguo Qiyuan and the China Dinosaur Park, are also participating in the free admission initiative, extending the offer to visitors with the surname Wang, which could lead to an estimated total ticket revenue impact exceeding 7.8 billion yuan [3][5] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could allow for 2.06 million to 3.19 million Zhao surname visitors to enter for free, representing only 7% to 11% of the total Zhao population in China [2][6] - The company has experienced revenue fluctuations over the past three years, with reported revenues of 369 million yuan, 630 million yuan, and 536 million yuan for 2022, 2023, and 2024 respectively, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan [6] - The two scenic areas involved in the free admission campaign, the Mountain Water Park and the South Bamboo Sea, reported revenues of 148 million yuan and 135 million yuan respectively last year, with high gross margins of 69.72% and 71.22% [6]

Group 1 - The tourism sector in Changzhou is offering free admission to visitors with the surname Zhao and those holding specific event tickets, aiming to attract more tourists during the promotional period from August 17 to 31 [1][3] - The Tianmu Lake scenic area has set ticket prices at 168 yuan for a basic package and 260 yuan for a package including boat rides, with potential ticket revenue losses estimated between 4.8 billion to 7.4 billion yuan if all Zhao surname holders visit [3][6] - Other local attractions, such as Huaguo Qiyuan and China Dinosaur Park, are also participating in the free admission initiative, with Huaguo Qiyuan offering free entry to both Zhao and Wang surname visitors [3][4] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could cover the ticket costs for approximately 2.06 million to 3.19 million Zhao surname visitors, representing only 7% to 11% of the total Zhao population in China [2][6] - The company has experienced revenue fluctuations over the past three years, with reported revenues of 369 million yuan in 2022, 630 million yuan in 2023, and 536 million yuan in 2024, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan respectively [6] - The promotional strategy is linked to the performance of the Suzhou Super League, which has influenced local attractions to adopt similar free admission policies, highlighting the connection between sports events and tourism revenue [5][6]

Core Viewpoint - The article discusses the promotional strategy of free admission for visitors with specific surnames, particularly targeting the "Zhao" surname, in various tourist attractions in Changzhou, which could lead to significant financial implications for these businesses [3][6][8]. Group 1: Free Admission Promotions - From August 17 to 31, 2025, the Tianmu Lake Scenic Area offers free admission to all visitors with the surname "Zhao" [3][6]. - Other attractions, such as Huaguo Qiyuan and China Dinosaur Park, are also providing free entry to visitors with the surnames "Zhao" and "Wang" [3][6][8]. - The potential financial impact of these promotions could reach approximately 48 billion to 74 billion yuan if all 28.6 million "Zhao" surname holders visited the Tianmu Lake Scenic Area [3][6][8]. Group 2: Financial Implications for Tianmu Lake - Tianmu Lake's revenue for 2024 is projected at 5.36 billion yuan, which could allow for the free admission of 206,000 to 319,000 "Zhao" surname visitors, representing only 7% to 11% of the total "Zhao" population [4][8]. - The scenic area has experienced revenue fluctuations, with reported revenues of 3.69 billion yuan in 2022, 6.3 billion yuan in 2023, and 5.36 billion yuan in 2024 [8][9]. - In the first quarter of the current year, Tianmu Lake reported a slight revenue decline of 1.6% but a net profit increase of 26.45% [9]. Group 3: Market Context and Competitors - The promotional activities are part of a broader trend among local attractions in Changzhou, which are leveraging events like the "Suo Super" to attract visitors [3][8]. - The article highlights the presence of publicly listed companies and those planning to IPO in the tourism sector, indicating a competitive landscape influenced by these promotional strategies [8].

Core Viewpoint - The article discusses how Changzhou leverages sports events, specifically the Suzhou Super League (苏超), to promote local tourism and culture, despite its poor performance in the league. The city employs various marketing strategies to attract visitors and enhance local economic activity through promotional offers and events [3][5][7]. Group 1: Marketing Strategies - Changzhou's tourism department has implemented a series of promotional activities, including free admission to local attractions for residents and visitors during the Suzhou Super League matches [4][6]. - The city has created a "Dragon City Market" during the event, featuring local products and cultural experiences, to enhance the visitor experience and drive economic growth [4][5]. - The concept of "ticket root economy" is being developed, allowing residents to access attractions for free with match tickets, thereby increasing foot traffic to local sites [4][5]. Group 2: Visitor Engagement - The article highlights that 72.3% of surveyed residents believe the Suzhou Super League enhances local cultural pride, while 61.4% feel it promotes football culture and encourages public participation in sports [5][6]. - The use of humor and self-deprecation in marketing, such as the "常州" to "吊州" transformation, has resonated with the public, creating a viral effect and increasing engagement [5][7]. Group 3: Economic Impact - The combination of free entry and promotional offers has been effective in driving tourism, with significant increases in inquiries and bookings for local attractions during the event [6][7]. - Data from travel platforms indicate a surge in interest in Changzhou-related searches and bookings, with some attractions seeing visitor numbers double compared to previous periods [7].

Core Viewpoint - The recent performance of Changzhou's football team in the Super League has been leveraged to promote local tourism and cultural activities, despite the team's poor results [1][2][3]. Group 1: Tourism Promotions - From August 17 to August 31, visitors with the surname Zhao can enter the Tianmu Lake scenic area for free, capitalizing on the popularity of the name Zhao, which has a population of 28.6 million in China [1]. - Various local attractions, including Yancheng Spring and Autumn Park and Xixi Valley, offered free admission to residents of Zhenjiang during specific dates, enhancing local tourism [2][3]. - The local government has implemented a series of promotional strategies, including free public transport and luggage storage for ticket holders, to attract visitors during the Super League matches [2][3]. Group 2: Economic Impact - The combination of sports events and tourism has significantly boosted local consumption in areas such as travel, accommodation, and dining, with Changzhou's marketing strategies being particularly effective [3][4]. - The concept of "ticket root economy" allows residents to enter attractions for free with match tickets, further stimulating local tourism [3][4]. Group 3: Cultural Engagement - A significant percentage of respondents (72.3%) believe that the Super League will enhance local cultural identity and pride, while 61.4% think it will promote football culture and increase public participation in sports [4]. - The local government has embraced humor and self-deprecation regarding the team's poor performance, using it as a marketing tool to engage the community and attract attention [4][5]. Group 4: Data Insights - Ticket prices for local attractions range from 76 to 162 yuan, indicating that while entrance fees may be waived, additional expenses within the parks still apply, thus driving overall tourism revenue [4]. - Data from travel platforms show a significant increase in searches related to Changzhou during the match period, with a notable rise in bookings for local attractions [6].