Group 1 - The match between Changzhou and Zhenjiang ended with a dramatic 1-0 victory for Changzhou, marking their first win and goal in the Suzhou Super League [1][3] - The event was dubbed the "Brushstroke Defense Battle," and the victory allowed Changzhou to reclaim its city nickname from "Diao Zhou" back to "A Chang" [3][4] - The attendance at Changzhou Olympic Sports Center reached 40,292, setting a new record for the Suzhou Super League [7] Group 2 - The local government is leveraging the match to boost tourism, offering free admission to certain attractions for visitors with match tickets, particularly targeting visitors with the surname Zhao [7][8] - The tourism sector in Changzhou has seen significant growth, with a 13.4% increase in visitors to key attractions in June, and the city is recognized as one of Jiangsu's "trillion GDP cities" [15][16] - The local economy is benefiting from the event, with a reported 5.8% year-on-year growth in GDP for the first half of the year, reaching 507.9 billion [15][16] Group 3 - Changzhou is implementing a "football+" strategy to integrate sports with tourism and local industry, including plans for a football industry park and themed tourism routes [16][17] - The city has seen a 25.5% increase in retail sales of cultural and sports goods, indicating a growing market for sports-related consumption [16] - The local government is actively promoting investment opportunities through events, inviting foreign executives to engage with the local economy [17][18]

常州队在"苏超"进球之后，常州文旅"放大招"花式迎客，不仅针对部分姓氏的游客实施免门票，持有苏 超门票或出生日期在8月的游客，也同样能享受到免票的福利。 据天目湖旅游度假区消息，8月17至31日，针对全国所有赵姓游客，天目湖山水园、天目湖南山竹海景 区实施门票全免。同时，位于常州市的花谷奇缘景区，对赵姓、王姓游客双双免票；中华恐龙园则称， 镇江球迷凭本人苏超联赛指定日期门票，可实名制兑换恐龙园门票入园。 常州当地景区纷纷加入免票大军，将累计涉及多少门票收入？以天目湖景区为例，记者在购票平台查询 到，目前，该景区山水园+南山竹海的联票价格为168元，含游船价格为260元。据新华社报道，《二〇 一八年全国姓名报告》显示，赵姓人口为2860万。 按上述统计数据计算，极端情况下，即假设上述赵姓游客均前往该地游览，天目湖景区涉及的门票支出 将达到约48亿元至74亿元。 目前，又有多家景区加入免票队伍，除了对赵姓游客实施免门票，部分景区还对王姓游客也实施了免 票。 据常州发布公众号消息，在苏超比赛中，赵连平进球、王海宁助攻，花谷奇缘景区送上姓氏福利，8月 17日至31日，该景区对全国赵姓、王姓游客实施凭身份证免票入园。 ...

Group 1 - The tourism sector in Changzhou is offering free admission to visitors with the surname Zhao and those holding specific event tickets, aiming to attract more tourists during the promotional period from August 17 to 31 [1][3] - The Tianmu Lake scenic area has set ticket prices at 168 yuan for a basic package and 260 yuan for a package including boat rides, with potential ticket revenue losses estimated between 4.8 billion to 7.4 billion yuan if all Zhao surname holders visit [3][6] - Other local attractions, such as Huaguo Qiyuan and China Dinosaur Park, are also participating in the free admission initiative, with Huaguo Qiyuan offering free entry to both Zhao and Wang surname visitors [3][4] Group 2 - Tianmu Lake's projected revenue for 2024 is 536 million yuan, which could cover the ticket costs for approximately 2.06 million to 3.19 million Zhao surname visitors, representing only 7% to 11% of the total Zhao population in China [2][6] - The company has experienced revenue fluctuations over the past three years, with reported revenues of 369 million yuan in 2022, 630 million yuan in 2023, and 536 million yuan in 2024, alongside net profits of 20 million yuan, 147 million yuan, and 105 million yuan respectively [6] - The promotional strategy is linked to the performance of the Suzhou Super League, which has influenced local attractions to adopt similar free admission policies, highlighting the connection between sports events and tourism revenue [5][6]

2025.08. 17 本文字数：1516，阅读时长大约3分钟 作者 | 第一财经 周楠 常州队在"苏超"进球之后，常州文旅"放大招"花式迎客，不仅针对部分姓氏的游客实施免门票，持 有苏超门票或出生日期在8月的游客，也同样能享受到免票的福利。 据天目湖旅游度假区消息，8月17至31日，针对全国所有赵姓游客，天目湖山水园、天目湖南山竹 海景区实施门票全免。同时，位于常州市的花谷奇缘景区，对赵姓、王姓游客双双免票；中华恐龙园 则称，镇江球迷凭本人苏超联赛指定日期门票，可实名制兑换恐龙园门票入园。 常州当地景区纷纷加入免票大军，将累计涉及多少门票收入？以天目湖景区为例，记者在购票平台查 询到，目前，该景区山水园+南山竹海的联票价格为168元，含游船价格为260元。据新华社报道， 《二〇一八年全国姓名报告》显示，赵姓人口为2860万。 按上述统计数据计算，极端情况下，即假设上述赵姓游客均前往该地游览，天目湖景区涉及的门票支 出将达到约48亿元至74亿元。 天目湖当前的营收水平，能请多少名赵姓游客免费游览？以该公司2024年营收水平（5.36亿元）， 按上述票价168元、260元两档计算，天目湖将能负担206万名至31 ...

Core Viewpoint - The article discusses how Changzhou leverages sports events, specifically the Suzhou Super League (苏超), to promote local tourism and culture, despite its poor performance in the league. The city employs various marketing strategies to attract visitors and enhance local economic activity through promotional offers and events [3][5][7]. Group 1: Marketing Strategies - Changzhou's tourism department has implemented a series of promotional activities, including free admission to local attractions for residents and visitors during the Suzhou Super League matches [4][6]. - The city has created a "Dragon City Market" during the event, featuring local products and cultural experiences, to enhance the visitor experience and drive economic growth [4][5]. - The concept of "ticket root economy" is being developed, allowing residents to access attractions for free with match tickets, thereby increasing foot traffic to local sites [4][5]. Group 2: Visitor Engagement - The article highlights that 72.3% of surveyed residents believe the Suzhou Super League enhances local cultural pride, while 61.4% feel it promotes football culture and encourages public participation in sports [5][6]. - The use of humor and self-deprecation in marketing, such as the "常州" to "吊州" transformation, has resonated with the public, creating a viral effect and increasing engagement [5][7]. Group 3: Economic Impact - The combination of free entry and promotional offers has been effective in driving tourism, with significant increases in inquiries and bookings for local attractions during the event [6][7]. - Data from travel platforms indicate a surge in interest in Changzhou-related searches and bookings, with some attractions seeing visitor numbers double compared to previous periods [7].

在最近的苏超比赛中，青训教练赵连平破门，常州1比0镇江，打破了苏超9轮比赛以来的不胜和零球纪 录。虽然整体成绩一直在苏超排行榜的"底部"，但这并不影响常州借着赛事对文旅进行推广。 据溧阳文旅官方抖音号，自8月17日到8月31日，全国姓赵游客到天目湖景区的山水园和南山竹海游玩可 以免门票。据新华社报道，《二〇一八年全国姓名报告》显示赵姓人口为2860万。 为庆祝常州队在苏超比赛进球，淹城春秋乐园官方视频号8月17日宣布，8月17日至8月22日，对所有镇 江市民免门票，对全国体育老师免门票，且体育老师可免费带一名音乐或美术老师入园。8月17日至8月 24日，淹城春秋乐园对苏锡常市民推出四折优惠专享票。 第一财经记者在文旅常州（常州市文化广电和旅游局官方公众号）看到，8月15日～8月22日，嬉戏谷对 镇江市民免门票，8月16日～8月17日，镇江市民凭身份证，可以免门票畅游天宁宝塔。8月16日～8月17 日，一号农场·萌动乐园对镇江市民免门票。此外，在相关交通方面也有免费服务，8月16日，常享游旅 游直通车特别班线再次发班，免费旅游直通车分为两条线路，分别从常州北站和常州客运中心发车，一 日三班，免费乘坐。比赛期间， ...