Core Viewpoint - The article discusses how Changzhou leverages sports events, specifically the Suzhou Super League (苏超), to promote local tourism and culture, despite its poor performance in the league. The city employs various marketing strategies to attract visitors and enhance local economic activity through promotional offers and events [3][5][7]. Group 1: Marketing Strategies - Changzhou's tourism department has implemented a series of promotional activities, including free admission to local attractions for residents and visitors during the Suzhou Super League matches [4][6]. - The city has created a "Dragon City Market" during the event, featuring local products and cultural experiences, to enhance the visitor experience and drive economic growth [4][5]. - The concept of "ticket root economy" is being developed, allowing residents to access attractions for free with match tickets, thereby increasing foot traffic to local sites [4][5]. Group 2: Visitor Engagement - The article highlights that 72.3% of surveyed residents believe the Suzhou Super League enhances local cultural pride, while 61.4% feel it promotes football culture and encourages public participation in sports [5][6]. - The use of humor and self-deprecation in marketing, such as the "常州" to "吊州" transformation, has resonated with the public, creating a viral effect and increasing engagement [5][7]. Group 3: Economic Impact - The combination of free entry and promotional offers has been effective in driving tourism, with significant increases in inquiries and bookings for local attractions during the event [6][7]. - Data from travel platforms indicate a surge in interest in Changzhou-related searches and bookings, with some attractions seeing visitor numbers double compared to previous periods [7].

在最近的苏超比赛中，青训教练赵连平破门，常州1比0镇江，打破了苏超9轮比赛以来的不胜和零球纪 录。虽然整体成绩一直在苏超排行榜的"底部"，但这并不影响常州借着赛事对文旅进行推广。 据溧阳文旅官方抖音号，自8月17日到8月31日，全国姓赵游客到天目湖景区的山水园和南山竹海游玩可 以免门票。据新华社报道，《二〇一八年全国姓名报告》显示赵姓人口为2860万。 为庆祝常州队在苏超比赛进球，淹城春秋乐园官方视频号8月17日宣布，8月17日至8月22日，对所有镇 江市民免门票，对全国体育老师免门票，且体育老师可免费带一名音乐或美术老师入园。8月17日至8月 24日，淹城春秋乐园对苏锡常市民推出四折优惠专享票。 第一财经记者在文旅常州（常州市文化广电和旅游局官方公众号）看到，8月15日～8月22日，嬉戏谷对 镇江市民免门票，8月16日～8月17日，镇江市民凭身份证，可以免门票畅游天宁宝塔。8月16日～8月17 日，一号农场·萌动乐园对镇江市民免门票。此外，在相关交通方面也有免费服务，8月16日，常享游旅 游直通车特别班线再次发班，免费旅游直通车分为两条线路，分别从常州北站和常州客运中心发车，一 日三班，免费乘坐。比赛期间， ...