Core Viewpoint - The article discusses how Changzhou leverages sports events, specifically the Suzhou Super League (苏超), to promote local tourism and culture, despite its poor performance in the league. The city employs various marketing strategies to attract visitors and enhance local economic activity through promotional offers and events [3][5][7]. Group 1: Marketing Strategies - Changzhou's tourism department has implemented a series of promotional activities, including free admission to local attractions for residents and visitors during the Suzhou Super League matches [4][6]. - The city has created a "Dragon City Market" during the event, featuring local products and cultural experiences, to enhance the visitor experience and drive economic growth [4][5]. - The concept of "ticket root economy" is being developed, allowing residents to access attractions for free with match tickets, thereby increasing foot traffic to local sites [4][5]. Group 2: Visitor Engagement - The article highlights that 72.3% of surveyed residents believe the Suzhou Super League enhances local cultural pride, while 61.4% feel it promotes football culture and encourages public participation in sports [5][6]. - The use of humor and self-deprecation in marketing, such as the "常州" to "吊州" transformation, has resonated with the public, creating a viral effect and increasing engagement [5][7]. Group 3: Economic Impact - The combination of free entry and promotional offers has been effective in driving tourism, with significant increases in inquiries and bookings for local attractions during the event [6][7]. - Data from travel platforms indicate a surge in interest in Changzhou-related searches and bookings, with some attractions seeing visitor numbers double compared to previous periods [7].

Core Viewpoint - The recent performance of Changzhou's football team in the Super League has been leveraged to promote local tourism and cultural activities, despite the team's poor results [1][2][3]. Group 1: Tourism Promotions - From August 17 to August 31, visitors with the surname Zhao can enter the Tianmu Lake scenic area for free, capitalizing on the popularity of the name Zhao, which has a population of 28.6 million in China [1]. - Various local attractions, including Yancheng Spring and Autumn Park and Xixi Valley, offered free admission to residents of Zhenjiang during specific dates, enhancing local tourism [2][3]. - The local government has implemented a series of promotional strategies, including free public transport and luggage storage for ticket holders, to attract visitors during the Super League matches [2][3]. Group 2: Economic Impact - The combination of sports events and tourism has significantly boosted local consumption in areas such as travel, accommodation, and dining, with Changzhou's marketing strategies being particularly effective [3][4]. - The concept of "ticket root economy" allows residents to enter attractions for free with match tickets, further stimulating local tourism [3][4]. Group 3: Cultural Engagement - A significant percentage of respondents (72.3%) believe that the Super League will enhance local cultural identity and pride, while 61.4% think it will promote football culture and increase public participation in sports [4]. - The local government has embraced humor and self-deprecation regarding the team's poor performance, using it as a marketing tool to engage the community and attract attention [4][5]. Group 4: Data Insights - Ticket prices for local attractions range from 76 to 162 yuan, indicating that while entrance fees may be waived, additional expenses within the parks still apply, thus driving overall tourism revenue [4]. - Data from travel platforms show a significant increase in searches related to Changzhou during the match period, with a notable rise in bookings for local attractions [6].