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独家 | 茅台打击制假升级防伪:4599元彩釉珍品改为红胶帽,老款停产
Xin Lang Cai Jing· 2025-08-23 06:02
Group 1 - Guizhou Moutai has discontinued the old version of the colorful glaze premium liquor due to its susceptibility to counterfeiting, introducing a new version with upgraded anti-counterfeiting technology [1] - The new colorful glaze premium liquor features a red cap, making it significantly more difficult to counterfeit [1] - Distributors have already received samples of the new colorful glaze premium liquor [1] Group 2 - In late 2021, Guizhou Moutai launched the colorful glaze premium liquor, priced at 4,599 yuan per bottle, marking its first upgrade in four years [3] - The company has been actively introducing new products and making upgrades, including the launch of the 70th anniversary commemorative liquor and the "Huang Xiaoxi Dinner" cultural products [3] - Guizhou Moutai has also introduced a new packaging format for its 500ml Flying Moutai liquor, changing from 6-bottle and 12-bottle boxes to a 4-bottle box [3] - The company has revamped its long-used paper bags, using FSC-certified paper, water-based ink, and biodegradable paper strings for a more environmentally friendly design [3]