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独家 | 茅台打击制假升级防伪:4599元彩釉珍品改为红胶帽,老款停产
Xin Lang Cai Jing· 2025-08-23 06:02
新浪财经《酒业内参》独家获悉,由于贵州茅台酒(彩釉珍品)易被"拔头"造假,7月底老款彩釉珍品 已经停产。取而代之的新款彩釉珍品采用红色胶帽,防伪技术再度升级,造假、制假难度大大增加,目 前已有经销商拿到了新款彩釉珍品实物。 在改款方面,贵州茅台已推出500ml飞天茅台酒(1×4)整箱规格,即装箱规格为每箱四瓶茅台酒。此 前,500ml飞天茅台酒整箱规格主要为每箱6瓶和每箱12瓶。 同时,贵州茅台也对使用多年的手提袋进行了改版。对比旧款,新款手提袋纸张源自符合FSC标准的森 林资源,水性油墨、可降解纸绳更环保,容量空间也更合理。 责任编辑:石秀珍 SF183 2021年年底,茅台推出贵州茅台酒(彩釉珍品),定位介于精品茅台和陈年茅台酒(15年)之间,指导 价4599元/瓶,而这也是其上市四年来的首次升级改款。 今年以来,贵州茅台在推新和改款上持续加大力度。新品方面,贵州茅台酒(五星商标上市70周年纪 念)和"黄小西吃晚饭"系列文创产品的推出一度引发热捧。 ...
食品饮料行业:茅台业绩平稳落地,重视业绩期景气度验证
Hengtai Securities· 2025-08-18 10:31
Investment Rating - The report maintains a rating of "Outperform" for the food and beverage industry [5] Core Insights - The liquor sector is currently in a bottom consolidation phase due to policy and demand recovery pressures, but there are opportunities for bottom-fishing as performance concerns have eased [1][3] - The beverage sector is experiencing good sales momentum, driven by health and functional demand, indicating a potential continuation of industry prosperity [1][3] - The report recommends focusing on ETFs such as the CSI Consumer ETF and the Hang Seng Consumer ETF, which are seen as scarce new consumption targets in the A-share market [1][3] Industry ETF Market Review - During the week of August 11-15, 2025, major food and beverage ETFs saw an overall increase, with the liquor ETF (512690.SH) and consumer ETF (159928.SZ) rising by +1.40% and +0.98% respectively [2][10] - The liquor ETF had a trading volume of 5.736 billion, marking it as the highest in the observed ETFs [2][11] - The total inflow for food and beverage-related ETFs was 1.101 billion, with the liquor ETF experiencing a net inflow of 658 million [11] Industry Sector Performance Review - The Shanghai Composite Index rose by 1.70% while the food and beverage sector only increased by 0.48%, underperforming both the Shanghai Composite and the CSI 300 Index [19] - The liquor sub-sector showed a slight increase of +0.93%, while soft drinks experienced the largest decline at -3.12% [21] - Year-to-date, the food and beverage sector has decreased by 6.11%, significantly underperforming the broader market indices [19][23] Industry News - Market demand remains weak, with prices continuing to decline, reaching new lows for the year [3][26] - Moutai's half-year revenue for 2025 was reported at 91.094 billion, a year-on-year increase of 9.16%, aligning with expectations [3][26] - New packaging specifications for Moutai have been introduced to meet market demand, including adjustments to box sizes and materials [3][60]