Core Viewpoint - The new service initiative "First Flight Care" by Xinhai Hang Chang'an Airlines has successfully enhanced the travel experience for first-time flyers, leading to over 156,000 passengers served in just over four years, thereby boosting the civil aviation market's consumption vitality [1][7]. Group 1: Service Enhancement for First-Time Flyers - Xinhai Hang Chang'an Airlines has implemented a "First Flight Care" program that categorizes first-time travelers into specific groups such as unaccompanied, international, and students, providing tailored support to enhance their travel experience [2][6]. - The airline has developed a comprehensive service process that includes assistance from ticket purchase to boarding, significantly reducing anxiety for first-time flyers [2][6]. - The introduction of personalized gifts, such as hand-drawn postcards for first-time travelers, aims to create memorable experiences and enhance customer satisfaction [3]. Group 2: Expansion of Service Offerings - The airline has launched additional services like "Late Arrival Care," "Unaccompanied Care," and "Transfer Care," which aim to improve service quality and operational efficiency for various passenger needs [4][5]. - The "Unaccompanied Care" service provides wheelchair assistance for elderly passengers and activities for children to ease their waiting time at the airport [5]. Group 3: Safety and Risk Management - Xinhai Hang Chang'an Airlines emphasizes the integration of safety management with customer service, particularly for first-time flyers who may lack experience and awareness of safety protocols [6]. - The airline actively engages in community outreach to educate the public about aviation safety and the services available for first-time travelers [6]. Group 4: Economic Impact and Future Directions - The airline's "First Flight Care" initiative has proven economically beneficial, contributing to revenue growth and attracting new customers through various promotional offers [7]. - Looking ahead, Xinhai Hang Chang'an Airlines aims to continuously innovate its services to meet the evolving demands of the aviation market and enhance its social responsibility [8].