Core Viewpoint - The Northwest Civil Aviation has successfully implemented the "first flight service" initiative over the past four years, significantly enhancing both social and economic benefits in the region [1][2][4]. Group 1: Service Implementation and Impact - Since the launch of the first flight service in September 2021, over 200,000 first-time passengers have been served across 24 airports in Northwest China, receiving more than 5,900 commendations from travelers [1]. - The estimated sales of exclusive tickets for first-time passengers by airlines have exceeded 500 million yuan, indicating a substantial economic impact [1]. - The overall reputation of civil aviation services in the Northwest has improved significantly, reflecting the success of the first flight service initiative [1]. Group 2: Brand Development and Recognition - The "first flight service" brand has gained prominence, with various airlines and airports developing a series of related service products, such as "Saintly Care" at Yan'an Airport and "Easy First Flight" at Hanzhong Airport, which have won multiple awards in national and industry service competitions [2]. - The "Flying Oriole" team at Ningxia Airport was recognized as a "National Worker Pioneer," showcasing the recognition of first flight service initiatives [2]. Group 3: Service Expansion and Community Engagement - The scope of first flight services has expanded to include assistance at parking lots, bus stations, and high-speed rail stations, ensuring comprehensive support for first-time travelers [3]. - Initiatives like the "Flying Out of the Mountains" program invite local schoolchildren to experience air travel, promoting aviation awareness and dreams among the youth [3]. - The service now includes first-time transfers, intermodal travel, and international flights, broadening the support for new travelers [3]. Group 4: Regulatory Framework and Future Outlook - The establishment of a comprehensive service guarantee system is underway, with guidelines and industry standards being developed to enhance first flight services [4]. - The civil aviation sector is committed to optimizing service supply and increasing the willingness of the public to travel by air, contributing to the growth of China's aviation population and boosting air travel consumption [4]. - As China progresses towards its second centenary goal, the Northwest Civil Aviation aims to continue improving first flight services, ensuring a warm and smooth experience for new travelers [4].

Core Viewpoint - The development of first-time flight services at regional airports in Northwest China is significantly contributing to local economic and social development, enhancing service quality, and meeting the travel needs of the population [1][2][3] Group 1: First-Time Flight Services - Since the launch of first-time flight services in 2021, 20 regional airports in Shaanxi, Gansu, Ningxia, and Qinghai have served 121,637 first-time passengers [1] - The initiative aims to alleviate anxiety for first-time flyers by providing tailored services for different demographics, including seniors, students, and children [1] - The first-time flight services have garnered attention from local governments and media, becoming a vital link between civil aviation and local economic development [2] Group 2: Community Engagement and Activities - Various airlines and airports have engaged in community activities, such as Spring Airlines' "Fly Out of the Mountains to See Shanghai" program, which provided free flights to 30 individuals from Ankang City [2] - Huaxia Airlines has integrated first-time flight services with the "dry branch connection, full network integration" initiative, enhancing the overall travel experience [2] - Qinghai's regional airports have collaborated with local tourism entities to create enjoyable travel experiences for first-time flyers, ensuring memorable journeys [2] Group 3: Promotion and Outreach - In 2023, regional airports in Northwest China have actively promoted first-time flight services by engaging with local communities through educational initiatives and distributing guides [3] - The outreach efforts have successfully attracted a significant number of individuals interested in air travel, contributing to local consumption and improving living standards [3] - During the summer travel season in 2025, regional airports are expected to serve over 15,000 first-time passengers, showcasing the impact of these initiatives on local economies [3]

Core Insights - The demand for air travel in the Northwest aviation market is expected to be strong during the summer transportation period of 2025, with many first-time flyers taking to the skies [1][2] - A total of 24 airports in Shaanxi, Gansu, Ningxia, and Qinghai served 24,200 first-time passengers from July to August, marking a new high since the start of the 14th Five-Year Plan [1] - The Northwest Civil Aviation Administration has launched an upgraded "scene-led" first-time service initiative, focusing on ten specific service scenarios to enhance the experience for first-time flyers [1] Service Enhancements - Various airlines and airports are enriching the supply of first-time service products, with Spring Airlines introducing "Silk Road Journey" and "Touring Qinggan" products [2] - China Southern Airlines' Xi'an branch has launched the "Chang'an Wing·Friendly Journey" international first-time service product [2] - Airports like Xining and Yulin are collaborating with OTA platforms to offer "Air + Tourism Service Packages" and "Electronic Service Cards for Transfer Passengers" [2] Market Potential - The initiatives have effectively tapped into the aviation market potential, boosting air travel consumption and catering to the diverse needs of travelers, including first-time flyers [2]

Core Viewpoint - The civil aviation industry is facing increasing competition from high-speed rail, particularly in routes extending beyond 800 kilometers, prompting a strategic focus on enhancing service quality to attract first-time flyers [1][2][3]. Group 1: Impact of High-Speed Rail - High-speed rail has expanded its competitive influence on air travel, affecting routes over 1000 kilometers, particularly in the northwest region of China [1]. - Major air routes such as Xi'an to Lanzhou, Yinchuan, Xining, and Chengdu have seen significant declines in daily flight numbers and passenger volumes due to high-speed rail competition [1]. Group 2: First-Time Passenger Services - The civil aviation sector is implementing "first-time passenger services" to tap into the market potential of nearly 1 billion people who have never flown [1][2]. - Airports in provinces like Shaanxi, Gansu, Ningxia, and Qinghai have established "first-time passenger service stations" to facilitate service reservations and provide assistance [2]. - The service includes comprehensive support throughout the travel process, addressing common anxieties of first-time flyers with clear guidance and assistance [2]. Group 3: Targeting Remote Areas - The civil aviation industry is focusing on remote and long-distance routes as key areas for market expansion, particularly in regions where ground transportation is limited [3]. - Initiatives include outreach programs in rural communities and schools to promote air travel knowledge and first-time passenger products [3]. Group 4: International Market Strategies - The international aviation market is a critical area for differentiated competition against high-speed rail, with efforts to enhance international first-time passenger services [4]. - Airlines like China Eastern Airlines are optimizing service processes for international first-time travelers, including providing essential travel information and personalized assistance [4]. Group 5: Regulatory Support and Standards - The Civil Aviation Administration of China is strengthening the framework for first-time passenger services through guidelines and standardization efforts [5][6]. - Since 2021, over 30 million people have flown for the first time annually, with significant participation in first-time passenger service programs across 24 airports in the northwest region [6]. - In 2024, major airlines in the northwest sold 291,200 specialized tickets for first-time passengers, generating approximately 186.33 million yuan in revenue [6].

Group 1 - The core focus is on enhancing the first-time passenger service in the civil aviation sector, aligning with the 2025 theme of "Civil Aviation Service Boosting Consumption Year" [1][2] - The Northwest Civil Aviation Administration is collaborating with Civil Aviation University of China to expedite the establishment of industry standards for first-time passenger services, with a mid-term review successfully completed in April 2025 [1] - Various media outlets have published articles promoting the first-time passenger service, creating a favorable public opinion environment for its high-quality advancement [2] Group 2 - Airlines and airports in the Northwest region are actively implementing actions to improve first-time passenger services, focusing on internationalization and diversifying service products [2] - Chang'an Airlines is launching a "2025 First-Time Passenger Service Enhancement Activity," which includes a comprehensive review of service practices and the development of a 12-item work checklist [2] - The West Airport Group is pushing for an upgrade in first-time passenger services by leveraging local resources and developing new flight routes to red tourism cities [3] Group 3 - Gansu Airport Group is innovating diverse service products by integrating first-time passenger services with travel experiences, aiming to enhance passenger safety awareness and market vitality [3] - The focus is on promoting the social responsibility of civil aviation and its contribution to local economic development through effective first-time passenger service [3]