Core Viewpoint - The article highlights the growing popularity of "Hua Mo" (flower dough) in Xi'an as a traditional Chinese New Year gift, particularly the newly launched "Ma Dao Cheng Gong" (Success on Horseback) gift box, which symbolizes good fortune and prosperity during the festive season [1][5]. Group 1: Product and Craftsmanship - "Hua Mo" is a representative of Shaanxi's folk dough sculpture art, embodying auspicious meanings for various cultural events [2]. - The production process of "Hua Mo" is intricate, requiring over twenty rounds of kneading, hand-shaping, and multiple fermentation stages, with small pieces taking hours and larger ones taking even longer to create [2]. Group 2: Innovation and Market Appeal - The artisan, Xia Lili, innovates by using natural fruit and vegetable dyes instead of traditional chemical colors, enhancing both the aesthetic and edible qualities of the products [5]. - The "Ma Dao Cheng Gong" gift box features a design of a horse lifting a gold ingot, symbolizing wealth and good luck, and has quickly gained market popularity due to its appealing design and craftsmanship [5][7]. Group 3: Cultural Promotion and Community Support - The workshop engages in cultural education by conducting non-heritage activities in schools, allowing children to learn about traditional Shaanxi customs through hands-on experience [7]. - The workshop also supports "stay-at-home moms" and unemployed individuals by providing training in "Hua Mo" making, facilitating flexible employment opportunities while promoting the preservation of this traditional craft [7]. Group 4: International Expansion - The workshop has established a presence in Singapore, receiving positive feedback from local residents, and aims to expand its overseas market to promote the unique charm of Chinese traditional culture [7].