《三国群英传:策定九州》《冒险岛》IP游戏

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调研速递|星辉互动娱乐接受博时基金等60家机构调研 透露游戏业务及足球俱乐部业务要点
Xin Lang Cai Jing· 2025-09-22 13:29
Group 1 - The core viewpoint of the article is that Xinghui Interactive Entertainment Co., Ltd. is focusing on improving its gaming business and product pipeline while planning to divest its football club business to concentrate on core operations [1] Group 2 - The company held a roadshow on September 22, 2025, attracting participation from 60 institutions including major funds like Bosera Fund and Morgan Stanley [1] - The gaming business has shown rapid growth in the first half of the year, with several new games expected to contribute positively to performance in the second half [1] - The flagship product "Three Kingdoms Heroes: Strategy to Conquer the World" is set to launch in October 2025, showing promising test data [1] - Multiple games based on popular IPs are planned for release in various regions, including mainland China, Hong Kong, Macau, Taiwan, Japan, Southeast Asia, and Europe [1] - The company aims to focus on high-quality game products and leverage IP value in game development, while also expanding into mini-program games across major platforms [1] - The company plans to sell its 99.66% stake in the Spanish football club, which has been approved by a temporary shareholders' meeting and awaits final approval [1] - Post-divestment, the company intends to allocate more resources to its core business areas, including toys, gaming, AI technology applications, and overseas gaming operations [1]