Core Viewpoint - The article highlights the launch of the cross-national music exchange program "Asian New Voice," which is exclusively sponsored by JDB (加多宝), marking its significant return to the music variety show sector after a decade. The program aims to resonate culturally while leveraging JDB's marketing insights in the music industry [2][3]. Group 1: Program Overview - "Asian New Voice" is set to adopt a "cruise tour + cross-national competition" format, targeting millions of young entertainment consumers across Asia [3]. - The show will feature live performances and innovative stage competitions, appealing to high-consumption and high-aesthetic entertainment audiences [3]. - Participants will reinterpret classic songs, showcasing diverse cultures and promoting cross-cultural integration [3]. Group 2: Brand Strategy - JDB aims to build a world-class beverage brand while promoting traditional Chinese health culture, aligning with the program's core values of "music without borders" and "cultural integration" [3]. - The collaboration between JDB and iQIYI is expected to create a win-win situation for the program, users, and brands, enhancing cultural recognition among younger audiences [3]. Group 3: Marketing and Audience Engagement - The program has generated significant buzz on social media, with topics related to the mentor lineup trending, indicating strong public interest [4]. - iQIYI plans to invest heavily in marketing resources to maximize the program's reach and impact, helping brands achieve long-term benefits [4].

Group 1 - The core concept of the show "Asian New Voice" is to create a cultural exchange platform through music, featuring a diverse array of Asian music cultures [1][3] - The program will adopt an innovative cruise tour model, breaking geographical barriers and establishing a bridge for music cultural exchange across Asia [3][12] - The show has attracted significant attention with a star-studded lineup of mentors, including Jessie J, Zhang Liangying, and other international music icons, enhancing its appeal [6][11] Group 2 - The collaboration between the show and the brand JDB (加多宝) aims to integrate Chinese herbal tea culture with music and culinary experiences, promoting a unique cultural narrative [3][12] - The innovative competition format allows young singers from different countries to connect through music, creating a vibrant cultural dialogue [12][15] - JDB positions itself as a cultural link, providing a refreshing beverage for contestants and audiences alike, enhancing the overall experience of the show [15][17]