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科技日报:期待“中国创造”诞生更多世界级爆款
Ke Ji Ri Bao· 2025-06-15 23:30
Core Insights - The rise of Labubu, a Chinese toy brand, highlights the potential of emotional consumption and cultural resonance, marking a shift from "Made in China" to "Created in China" [2][3] Group 1: Cultural and Technological Innovation - Cultural elements provide the soul for IP, with Chinese toy companies leveraging traditional culture and global expressions to create appealing products like Labubu [3] - Technological advancements enable IP upgrades, with companies reducing mold development time and increasing production capacity significantly through digital modeling and smart manufacturing [3] Group 2: Industry Support and Market Trends - The complete industrial chain in Dongguan supports the realization of IP, facilitating design, production, and logistics, which has allowed local brands to capitalize on popular IPs [3] - In 2023, the value of original IP in Dongguan surpassed that of OEM business, accounting for 53% of the market, indicating a significant shift towards innovation despite the fast-changing trends in consumer preferences [3][4]
加多宝独家冠名《亚洲新声》!5月23日开播蓄势待发
Jing Ji Guan Cha Bao· 2025-05-21 07:52
Core Viewpoint - The article highlights the launch of the cross-national music exchange program "Asian New Voice," which is exclusively sponsored by JDB (加多宝), marking its significant return to the music variety show sector after a decade. The program aims to resonate culturally while leveraging JDB's marketing insights in the music industry [2][3]. Group 1: Program Overview - "Asian New Voice" is set to adopt a "cruise tour + cross-national competition" format, targeting millions of young entertainment consumers across Asia [3]. - The show will feature live performances and innovative stage competitions, appealing to high-consumption and high-aesthetic entertainment audiences [3]. - Participants will reinterpret classic songs, showcasing diverse cultures and promoting cross-cultural integration [3]. Group 2: Brand Strategy - JDB aims to build a world-class beverage brand while promoting traditional Chinese health culture, aligning with the program's core values of "music without borders" and "cultural integration" [3]. - The collaboration between JDB and iQIYI is expected to create a win-win situation for the program, users, and brands, enhancing cultural recognition among younger audiences [3]. Group 3: Marketing and Audience Engagement - The program has generated significant buzz on social media, with topics related to the mentor lineup trending, indicating strong public interest [4]. - iQIYI plans to invest heavily in marketing resources to maximize the program's reach and impact, helping brands achieve long-term benefits [4].
再拿地!比亚迪三度加码东莞,累计投资已超百亿|东莞一周
Nan Fang Du Shi Bao· 2025-05-18 08:50
Group 1 - BYD has acquired its third piece of industrial land in Dongguan, with total investments exceeding 10 billion yuan, joining other major companies like Huawei, OPPO, and vivo to form a strong industrial cluster [5] - The presence of leading companies such as Huawei, OPPO, vivo, and BYD is expected to significantly enhance Dongguan's economic development and foster a positive cycle of industrial growth [5] Group 2 - Dongguan's audit report indicates that over 4.4 billion yuan in issues have been identified, with 21 problems still not rectified, highlighting ongoing challenges in financial management and policy implementation [14] - The audit report outlines a total of 202 issues, with 181 already addressed, while the remaining issues have been assigned timelines and action plans for resolution [14] Group 3 - The closure of Baoxin BMW dealership in Dongguan has led to numerous complaints from customers regarding unrefunded deposits and unfulfilled service agreements, with 42 complaints received this year [21] - The company has been placed on the operating abnormality list by the Dongguan market supervision authority due to these complaints [21]