商业模式的本质无外乎怎么赚钱、如何持续赚钱这两个问题。 为了让大家更清晰地理解这一点，我挑选了五本和商业模式相关的经典书籍，适合不同阶段的创业者、企业管理者阅读。 1、《经理人参阅：商业模式与商业思维》 如果要找一本既能打基础又能拓宽思维的商业模式好书，这本肯定是绕不过去的。它最大的价值在于能帮人重新审视"商业模式"这三个字。很多企业在成长 过程中容易陷入一种惯性：觉得赚钱就是把东西卖出去。但其实，商业模式是企业生存和扩张的底层逻辑，它决定了你是依靠规模取胜，还是依靠创新赢得 市场。 这本书对于想把企业做大的管理者来说，会带来不少启发。它不仅仅是一本理论书籍，更像是一把钥匙，帮人打开不同的思考维度。特别适合那些在战略层 面迷茫的领导者。 这是一本特别适合放在商业模式推荐书单里的作品。和很多强调执行的书不同，这本书核心思想是"创新"。它强调真正有价值的企业不是做别人已经做过的 事，而是要找到自己的独特路径。 这和商业模式的思考紧密相关。很多公司失败，不是因为执行不力，而是因为一开始选的方向就不对。模式的本质就是选择：选择市场、选择用户、选择盈 利逻辑。读这本书，能让人意识到，复制别人很容易，但真正成功的企业往往 ...

Core Insights - The recent trend of investment professionals publishing books reflects a significant shift in the venture capital landscape, indicating a move towards knowledge sharing and resource monetization [1][11] - The surge in book publications by investors since 2020 is driven by factors such as fundraising anxiety, the need for cognitive premium, and generational shifts among limited partners (LPs) [11][12] Group 1: Publishing Trends - Notable figures in the investment community, such as Zhang Lei from Hillhouse Capital and Shen Nanpeng from Sequoia Capital, have published influential works, marking a new era of investment literature [2][5] - The success of Zhang Lei's book "Value," which sold over a million copies in its first week, set a precedent for how investment books can leverage private traffic and institutional backing for marketing [2][12] - The strategy of using books as tools for brand building and influence has been widely adopted across various investment firms, creating a new paradigm for knowledge dissemination [2][3] Group 2: Impact of International Examples - The trend of investment professionals writing books can be traced back to influential works from Wall Street, such as Ray Dalio's "Principles," which not only achieved high sales but also established a template for personal branding among investors [5][6] - Books like "Principles" and "Zero to One" have significantly influenced investment discourse and practices, demonstrating the power of narrative in shaping industry perspectives [5][6] Group 3: Domestic Evolution - In China, the approach to writing has evolved from value investing to narrative-driven strategies, with local investors focusing on storytelling to engage audiences [7][9] - The emergence of books like "The Logic of Wealth" by Wei Feng aims to provide a framework for wealth creation, targeting younger audiences and addressing the challenges of information overload in the digital age [9][10] Group 4: Fundraising Dynamics - The increase in the number of VC/PE firms in China has led to heightened competition, making the ability to tell compelling stories and demonstrate thought leadership essential for successful fundraising [11][12] - The publication of books has become a critical component of an investor's credibility, with LPs increasingly seeking evidence of an investor's influence and narrative capabilities during the evaluation process [11][12] Group 5: Future Implications - The phenomenon of investment professionals writing books is seen as a form of "thought IPO," where the dissemination of investment philosophies can convert LPs into believers in those ideas [13] - The long-term impact of this trend on the investment landscape remains to be seen, but it is clear that the intersection of investment logic and publishing is reshaping the industry [1][13]