Core Points - The "Love in Mango" internship exchange program for Taiwanese journalism and communication students concluded with a ceremony in Changsha, where 53 students shared their experiences through performances and speeches [1][2] - The program involved students from 24 universities, including Shih Hsin University and Fu Jen Catholic University, who participated in nearly a month-long internship at Hunan Broadcasting and Television Group, engaging in various roles such as planning, directing, and operating programs [2][4] - The initiative aims to provide Taiwanese youth with a platform for learning and growth, fostering a deeper understanding of the development in mainland China and encouraging them to become storytellers and creators of new narratives between Hunan and Taiwan [2][4] Industry Insights - During the internship, a short video competition titled "Love in Mango Days" was launched, resulting in nearly 200 videos that collectively garnered over 10 million views across platforms, highlighting the engagement of young people from both sides of the Taiwan Strait [4] - The program has been running for eight years, with nearly 400 students from Taiwanese universities having participated, showcasing the ongoing collaboration and exchange in the media industry between Taiwan and mainland China [4]

Core Viewpoint - The return of the long-standing variety show "Day Day Up" is a significant focus at the Mango Spring 2025招商会, indicating a strategic attempt by Mango to stabilize its programming lineup after the departure of "Happy Camp" [1][8] Group 1: Background and Context - "Day Day Up" was expected to be discontinued due to declining market appeal, with its last broadcast occurring in early 2022, while "Happy Camp" ended its 24-year run the same year [2][4] - The show attempted a rebranding towards cultural and public welfare programming, which temporarily extended its lifespan but ultimately could not reverse its downward trend [2][7] Group 2: Market Performance - The show's ratings plummeted to around 0.4% by the end of 2021, failing to rank among the top local channels, and it did not make the top 20 in online viewership in the first half of 2022 [4] - "Day Day Up" once generated significant revenue for Mango, with sponsorship fees peaking at 250 million in 2015, but by 2022, it struggled to secure sponsors, leading to a lack of financial support [5][7] Group 3: Strategic Considerations for Return - The decision to revive "Day Day Up" comes as the variety show market lacks strong weekly programming, with "Hello Saturday" being the only notable competitor, suggesting a potential gap for "Day Day Up" to fill [11] - The show’s unique blend of talk show elements and cultural exchange could differentiate it in a market increasingly dominated by stand-up comedy formats [12][16] Group 4: Challenges Ahead - The revival faces challenges in re-establishing the "Day Day Up" brand and its "Day Day Brothers" IP, which needs to be revitalized to regain audience interest [15][16] - Balancing entertainment and cultural content will be crucial, as previous attempts to focus solely on cultural themes did not yield positive results [16]