Core Viewpoint - The return of the long-standing variety show "Day Day Up" is a significant focus at the Mango Spring 2025招商会, indicating a strategic attempt by Mango to stabilize its programming lineup after the departure of "Happy Camp" [1][8] Group 1: Background and Context - "Day Day Up" was expected to be discontinued due to declining market appeal, with its last broadcast occurring in early 2022, while "Happy Camp" ended its 24-year run the same year [2][4] - The show attempted a rebranding towards cultural and public welfare programming, which temporarily extended its lifespan but ultimately could not reverse its downward trend [2][7] Group 2: Market Performance - The show's ratings plummeted to around 0.4% by the end of 2021, failing to rank among the top local channels, and it did not make the top 20 in online viewership in the first half of 2022 [4] - "Day Day Up" once generated significant revenue for Mango, with sponsorship fees peaking at 250 million in 2015, but by 2022, it struggled to secure sponsors, leading to a lack of financial support [5][7] Group 3: Strategic Considerations for Return - The decision to revive "Day Day Up" comes as the variety show market lacks strong weekly programming, with "Hello Saturday" being the only notable competitor, suggesting a potential gap for "Day Day Up" to fill [11] - The show’s unique blend of talk show elements and cultural exchange could differentiate it in a market increasingly dominated by stand-up comedy formats [12][16] Group 4: Challenges Ahead - The revival faces challenges in re-establishing the "Day Day Up" brand and its "Day Day Brothers" IP, which needs to be revitalized to regain audience interest [15][16] - Balancing entertainment and cultural content will be crucial, as previous attempts to focus solely on cultural themes did not yield positive results [16]

撰文 | 徐鲁青 编辑 | 姜妍 2024年，脱口秀影响力愈发显著，已然成为人们表达情感、宣泄压力、探讨社会议题的重要媒介。那些 熟悉的脱口秀演员再次进入观众视野，他们用幽默消解刻板，将调侃解构荒诞，以一种别样的方式回应 着当下的关切。 不仅限于电视节目的舞台，脱口秀的触角早已深入社交平台与短视频领域。在这些更为碎片化的媒介 中，段子成为新的传播载体，与文学、音乐、影视的跨界结合，也赋予了这一形式更新的表达维度。这 一曾在小众地下文化中生长的艺术，如今跻身主流，成为解读当代生活的文化符号。它承继幽默的传 统，也以自身的方式回应着当下社会的集体焦虑。 "幽默"一词最早由林语堂翻译自英文"humor"，他通过创办《论语》半月刊，试图唤醒中国人对幽默作 为生活一部分的意识。正如杨笠所言："语言是一个人能拥有的最重要的权力。" 如今我们希望在脱口 秀的舞台上，寻找到这种新语言形式的力量。 鉴于此，界面文化策划了系列报道——进击的脱口秀演员，今天推出的是该系列的第五篇：《南瓜：最 适合我的工作，是送外卖和讲脱口秀》。 作时的南瓜（图片来源：南瓜小红书） "大家好，我是外卖员南瓜。" 2019年的一天下午，南瓜点击了手机 ...