作为西安唯一的原创音乐征集评选与推广品牌活动，本季活动收到全国30多个省市近200首风格多 样的佳作，其中38首以西安元素为创作主题，抒发了对这座城市的热爱与深情。最终，21首优秀作品脱 颖而出，涵盖摇滚、流行、民谣、民族等多种风格，充分展现了原创音乐的活力。活动期间，主办方还 通过广播节目、定制MV、制作短视频、举办线下展演等形式，让原创音乐走进消费场景、融入百姓生 活。 12月10日，"西安石榴原创音乐季"第三季颁奖典礼暨展演在西安音乐学院艺术中心举行。活动由西 安市委宣传部、共青团西安市委员会、西安市文化和旅游局、西安市文学艺术界联合会指导，西安广播 电视台（集团）主办。 颁奖典礼上，网络人气奖、最具影响力奖、最佳风格奖、最佳AI创作奖、校园新声奖、最具潜力 奖、最佳创新奖、优秀奖及最高荣誉最佳歌曲奖先后颁出。（记者：师念） 西安音乐学院党委副书记、院长王刚在致辞中说，"西安石榴原创音乐季"已成为兼具影响力与生命 力的都市音乐文化品牌，成为三秦大地传递时代强音的重要载体。 ...

Core Insights - The article discusses the rapid growth and transformation of the music industry in China, highlighting the success of companies like Hai Kui Music and TME (Tencent Music Entertainment) as they adapt to the rise of short video platforms and market demands [5][6][7]. Group 1: Company Growth and Performance - Hai Kui Music has grown from 29 employees to 500 in five years, generating an annual output value of 600 million [5]. - TME's revenue increased by 20.6% to 8.46 billion yuan in Q3 2025, with a net profit surge of 27%, marking eight consecutive quarters of double-digit growth [6]. - Chengdu's Kuaijing Music has seen a 47.7% year-on-year revenue growth in the first eight months of the year, making it one of the fastest-growing music industry regions in China [5]. Group 2: Industry Transformation - The music industry is undergoing a significant transformation due to the rise of short videos, leading to a market reshuffle where online music platforms are capturing more market share [7][9]. - Independent musicians and industry professionals are experiencing both opportunities and challenges in this changing landscape, with the emergence of "earworm" songs that generate substantial revenue for music companies [9][10]. Group 3: Challenges Faced by Musicians - Many independent musicians are struggling financially, with some reporting that their earnings from streaming are insufficient to cover production costs, leading to a situation where they are "losing money to make music" [25][34]. - The average revenue per thousand streams on domestic platforms is around 1 yuan, significantly lower than the 20-50 yuan seen on international platforms, creating a challenging environment for music creators [34]. Group 4: Market Dynamics and Consumer Behavior - The influx of new music content has not translated into listener engagement, with a significant portion of new releases going unheard, as older songs still dominate streaming platforms [29][32]. - The article notes a dichotomy in the music industry, where low-quality, mass-produced songs are prevalent, while high-quality music struggles to find an audience [32][44]. Group 5: Future Outlook - Despite the challenges, there is optimism among some industry players about the future of Chinese music, with ongoing efforts to improve the industry structure and support for quality content creation [45][47].

Group 1 - The second original song competition in Sichuan Province officially launched, running from August 2025 to January 2026, aiming to connect domestic and international creators through music [3][4] - The event is organized by multiple provincial departments and supported by major media and music platforms, including Tencent Music and CCTV [3][4] - The competition aims to enhance the influence and guidance of original music in China, discovering more talented musicians and works, and promoting the development of the music industry in Sichuan [3][4] Group 2 - The competition will be conducted in four phases: collection and selection (August to October), preliminary evaluation (September to November), final evaluation (late November to December), and showcasing award-winning works (end of December to early January 2026) [4][5] - This year's competition features broader work collection channels, innovative selection methods, and stronger promotional efforts, including a "national ranking" mechanism allowing public participation [5] - The event emphasizes collaboration with authoritative media and internet platforms to enhance the reach and impact of original music, including the launch of a music development white paper [5]