去年岁末，音乐剧《悲惨世界》40周年纪念版音乐会在上海大剧院连续上演65场，吸引超11万人次观 众，其中外地观众占比接近60%，成为演出市场的一大盛事。"大悲"在中国市场的巨大成功，让人不由 想起2002年这一经典音乐剧首次被引入中国的场景。当时音乐剧版《悲惨世界》在上海大剧院登台，创 纪录地演出21场，为中国观众首次打开了世界顶级音乐剧的大门。 钱世锦（左）讲述音乐剧《悲惨世界》首次引进中国的故事。 《悲惨世界》制作人麦金托什也对当时的场景印象深刻，他曾表示，"回想起《悲惨世界》在上海大剧 院上演的三周，中国观众给我留下深刻的印象，他们和西方观众产生共鸣，一样为荡气回肠的故事所打 动。中国观众对《悲惨世界》的浓厚兴趣，激励了我引入更多制作。"作为制作了《猫》《剧院魅影》 等四大经典音乐剧的制作人，麦金托什的这番话，印证了中国市场对西方音乐剧的接纳与热爱。 "一部音乐剧能常演四十年，其成功的标志在于经受住了市场的长期检验，这背后是严密的工业化制作 与商业运作体系。" 钱世锦对比了音乐剧与歌剧的差异，指出音乐剧是工业社会的产物，具备商业属 性，其快节奏、强情节的叙事方式更贴近人们的生活。 2025年，音乐剧《悲 ...

Group 1 - The concert market is experiencing a "nostalgia trend," with classic IPs like the idol group "F4" attracting significant attention and ticket sales [1] - Various nostalgic concerts have emerged this year, including performances related to classic shows and themes, appealing to a wide audience and achieving positive market responses [1] - The music theater market is also growing, with projections indicating 19,700 performances and ticket revenue of 1.807 billion yuan by 2025, highlighting the dominance of classic IPs in this sector [1] Group 2 - The appeal of classic IPs is driven by a desire for certainty and security among audiences, particularly those aged 35 and above, who are willing to spend on nostalgic experiences [2] - While classic IPs are popular, there is a caution against over-reliance on them without innovation, as this could lead to audience fatigue and diminished value [2] - Original IPs are rising in prominence, with successful new works in the music theater space, indicating a shift towards innovation alongside classic content [2][3] Group 3 - Original IPs face challenges such as low budgets and limited recognition, which restrict their growth potential in a market favoring established classics [3] - The industry must balance the preservation of classic IPs with the cultivation of original works to ensure a sustainable ecosystem that supports both [3] - The goal is to create a symbiotic relationship between classic and original IPs, fostering long-term prosperity in the live performance sector [3]