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《十八岁太奶》成爆款,靠反差冲击海外市场?
3 6 Ke· 2025-06-27 03:22
Core Insights - The short drama "Eighteen-Year-Old Great-Grandma Arrives, Restoring Family Glory" has gained significant popularity, with over 4.3 million pre-registrations and more than 50,000 collections on its first day of release [2][3] - The show has achieved a daily average heat of 75.1 million and a total view count of 530 million on Douyin, with a notable audience demographic of 45.79% aged 31-40 [3] Market Comparison - The show has been released in five different language versions for international markets: Japanese, Korean, English, Spanish, and Indonesian, each with unique titles reflecting cultural nuances [4][6] - The Japanese title emphasizes the protagonist's perspective and the concept of "rebirth," while the Korean title creates suspense through a question format [6][7][8] - The English and Spanish titles closely resemble the original, highlighting the age and identity of the character, while the Indonesian title simplifies the identity and action [6][9] Distribution Strategy - Each language version is primarily targeted at corresponding language regions, with specific markets identified for each version [12][13] - The Japanese version is aimed at Japan, the Korean version at South Korea, the Spanish version at Spain and Mexico, the Indonesian version at Indonesia, and the English version at multiple countries including the USA and Germany [12][13] Common Traits of Successful Short Dramas - The collaboration between Tinghua Island and Zhangwan has led to a series of successful short dramas, characterized by synchronized domestic and international releases, indicating thorough preparation [14][19] - The dramas focus on innovative and scarce themes, avoiding oversaturated genres like romance, with "Eighteen-Year-Old Great-Grandma" being a prime example of this strategy [20] - Content-wise, these dramas balance entertainment with meaningful themes, ensuring that they resonate with audiences on both emotional and intellectual levels [21]