Core Insights - Jining, Shandong, is leveraging its rich cultural heritage to boost tourism, attracting nearly 3 million visitors and generating revenue of 149 million yuan during the National Day and Mid-Autumn Festival period [1][5]. Group 1: Cultural Tourism Development - The city is promoting traditional culture through interactive experiences, such as the "praying and teaching" ceremony at the Confucius Temple, where visitors can engage in activities like ink printing of Confucian texts [1][3]. - Jining is enhancing its educational tourism sector by developing a diverse range of study tours and innovative courses that allow visitors to experience Confucian culture firsthand [3][5]. Group 2: Interactive Experiences - The "Cultural Station" at the Qufu service area offers travelers hands-on experiences with traditional printing and calligraphy, while drone shows and interactive performances at the Confucius Museum bring ancient culture to life [3][5]. - The Liangshan Scenic Area features immersive "scripted tours" where visitors can interact with characters from the classic novel "Water Margin," blending historical narratives with modern entertainment [3][5]. Group 3: Historical and Red Tourism - The "Memory of the Canal" cultural district showcases performances that revive historical figures like Li Bai, allowing visitors to engage in poetry and traditional games, thus enriching the cultural experience [5][7]. - Jining's tourism strategy includes "Red Tourism+" routes that connect significant historical sites related to the anti-Japanese resistance, promoting awareness of revolutionary history among visitors [5][7]. Group 4: Overall Impact - The integration of ancient culture with modern attractions during the holiday period has revitalized Jining's tourism, creating a dynamic environment where tradition meets contemporary experiences [7].