Core Viewpoint - The founder and CEO of Miniso Group, Ye Guofu, emphasized the importance of corporate culture as the foundation for global branding, stating that Chinese brands must take on the responsibility of cultural expression in the new era [1] Group 1: Corporate Vision and Mission - Miniso aims to become a global leading IP operation platform, with a mission centered around "being born for happiness" and telling Chinese stories through IP to reach the world stage [1] - The company believes that cultural expansion is not just a strategic move but a responsibility for this generation of Chinese brands [1] Group 2: Event Highlights - The first MINI TALK value story sharing conference attracted nearly 100 Miniso employees from global markets, with 14 employees advancing to the finals [1] - The event featured a unique format combining "value speeches and stand-up comedy," showcasing the company's commitment to innovative cultural activities [1] Group 3: Cultural Initiatives - Miniso released its first collection of outstanding personal stories titled "Miniso People," documenting how 10 exemplary employees translate values into visible actions across various scenarios such as product development and overseas operations [1]

名创优品集团创始人、董事会主席兼首席执行官叶国富表示，企业文化是品牌走向全球的根基，而中国 品牌要在新的时代格局中承担起文化表达的责任，这也为活动确立了更宏阔的文化视角。 北京商报讯（记者 郭秀娟）11月21日，北京商报记者从名创优品官方获悉，名创优品集团首届MINI TALK价值观故事分享大会·全球总决赛于广州塔剧场圆满收官。 叶国富还提到，文化出海，不只是企业战略，更是这一代中国品牌的责任。名创优品将会以"成为全球 领先的IP运营平台"为愿景，以"为开心而生"为使命，通过IP讲好中国故事，让中国IP走向世界舞台。 同时，活动现场发布了首部名创优品集团杰出人物故事集《名创人》，以十位员工的成长经历，让个体 故事成为可传播的实体"文化资产"。 ...