Core Viewpoint - Electronic Arts (EA) has no plans to increase game prices, focusing instead on providing value to players [1][3] Pricing Strategy - EA's business model has significantly evolved over the past decade, shifting from retail sales of physical discs to a diverse pricing strategy that includes free games and premium editions [3] - The company emphasizes that regardless of the price point, the goal is to deliver high quality and value to players, which is essential for maintaining strong and resilient business growth [3] - EA's Chief Financial Officer confirmed that there are no changes to the current pricing strategy [3] Industry Context - The announcement comes amid rising concerns in the gaming industry, as Nintendo recently set the price for its upcoming Switch 2 game at $80 and Microsoft announced price increases for Xbox consoles and some first-party games [3]