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超级城市IP“滚滚”而来,成都文创软实力全球彰显
Di Yi Cai Jing· 2025-11-23 05:04
Core Viewpoint - Chengdu is leveraging the giant panda as a cultural symbol to create a global cultural and creative industry landscape, promoting the theme "Panda Partners in the World, Panda Home in Chengdu" [1][11] Group 1: Global Panda Partners Conference - The 2025 Global Panda Partners Conference will be held in Chengdu from November 20 to 22, focusing on panda conservation, cultural exchange, and global ecological protection [3] - The conference will feature the 2025 Panda Home Cultural Creative Competition, inviting global creative submissions and showcasing the results of the inaugural competition held in 2024 [3][4] Group 2: Cultural Creative Competition - The inaugural Panda Home Cultural Creative Competition has attracted participation from over 20 countries, with more than 13,000 original works submitted and 8,417 copyright registrations completed [6] - The competition aims to transform creative ideas into marketable products, bridging the gap between creativity and consumer goods [6][10] Group 3: Internationalization and Market Orientation - The second edition of the competition will enhance international participation, market-oriented evaluation, and practical award settings, with a jury of over 50 international experts [10] - New award categories will include "Best Innovative Packaging Design" and "Best Spatial Scene Design," focusing on market trends and industry needs [10] Group 4: Chengdu's Cultural Creative Industry - Chengdu's cultural creative industry generated a value of 287.6 billion yuan in 2024, with a growth rate of approximately 12.6% over the past three years, contributing significantly to the city's GDP [16] - The city is fostering a vibrant cultural ecosystem, blending traditional and modern elements, supported by government initiatives and a receptive consumer market [14][16] Group 5: Panda Cultural Integration - The competition and related events are seen as a means to strengthen Chengdu's identity as a panda cultural hub, enhancing its global appeal [11][13] - Chengdu is establishing a complete IP industry chain, collaborating with leading brands to develop a wide range of panda-themed cultural products [13]