Core Insights - ShiningSoul, a cultural technology brand under Shanghai Zhenyouqu, has successfully completed a multi-hundred million RMB Series A financing round led by Hillhouse Capital, with participation from Gao Rong Capital and Kaihui Fund, and Guoyuan Capital as the exclusive financial advisor [1] - The card game industry in China is experiencing a significant boom, particularly among the younger generation, with the market for pan-entertainment toys expected to reach 101.8 billion RMB in 2024, maintaining a compound annual growth rate (CAGR) of 15.8% from 2024 to 2029 [1] - ShiningSoul's focus on game IPs positions it well within the collectible trading card game (TCG) sector, which is projected to grow at a CAGR of 56.6% from 2019 to 2024 [1] Company Overview - ShiningSoul was co-founded by Yao Shuo Bin, chairman of Yaoji Technology, and industry veteran Sheng Chuan, who serves as CEO. The company was registered in March 2023 and unveiled its brand in November of the same year [1][2] - The company has quickly gained traction with its card series based on popular IPs such as "Identity V" and has sold out its initial stock within 26 days [4] Market Dynamics - The success of ShiningSoul's card products is attributed to the strong emotional connection players have with game IPs, which enhances their willingness to purchase physical cards [4][5] - The TCG market is particularly appealing to younger consumers, including elementary school students, who have increased purchasing power [5] Strategic Plans - Following the recent financing, ShiningSoul plans to accelerate its strategic initiatives, focusing on establishing deeper and longer-term partnerships with top global IPs and expanding its presence in key markets such as North America, Europe, and Southeast Asia [5][6] Competitive Landscape - The card game sector is witnessing a shift towards emphasizing competitive attributes, with ShiningSoul launching products like "Runeterra: League of Legends Card Game" to tap into the competitive gaming market [7] - Other companies in the sector, such as KAYOU, are also experiencing significant growth, with KAYOU reporting a revenue increase of 277.8% year-on-year in 2024 [6][9] Consumer Engagement - The integration of collection, competition, and social interaction within TCGs is driving consumer engagement and attracting capital investment, highlighting the potential for sustained growth in the sector [6][9]

文章结尾，也有「Knock Knock 世界」的介绍，感兴趣的各位可以关注。我们也整理了「卡游」这 期内容的文字稿放在下面，各位自行取用。 不知道家长朋友们有没有注意到，「卡牌」在孩子群体中非常流行，甚至成为新一代「社交货币」。 有的家长朋友也很焦虑，觉得「在劫难逃」但又没什么办法。无论你的孩子是否在玩「卡牌」，理解 流行现象背后的逻辑，并提出自己的看法都是让他锻炼思辨能力的好机会。 我们给青少年的播客节目「Knock Knock 世界」，其中一期就解读了「卡牌」话题——用孩子们能 够理解的语言和逻辑，分析了卡牌为什么如此流行、卡游公司做了哪些事情一步步吸引人购买的。 家长可以跟孩子一起收听下面的音频节目。引用一个家长的话说，教育中「堵」和「放任」都不是好 的解决办法，看见和理解、交流和对话、相信和尊重，才是最可靠的。或许听完节目，我们能更理解 孩子的世界，深入地跟孩子聊一聊。 节目开始之前，想先问你一个问题，你有没有在学校门口小卖部、或是文具店里购买过卡牌？或是你 的书包里，现在是不是就正好放了几张，比如奥特曼卡、小马宝莉卡，或是最近几个月比较流行的 《哪吒2》卡牌？ ▲ 卡游天猫旗舰店的热销榜 | 图源： ...