Core Viewpoint - The Pokémon trading card market is experiencing significant growth, with a projected increase from $6.4 billion in 2022 to $10.19 billion by 2028, reflecting a compound annual growth rate of 8.1% [3][4]. Market Overview - The Pokémon trading card game (TCG) has established a unique ecosystem since its launch in 1996, characterized by a division between standard and non-standard cards, creating a dynamic trading network [7][8]. - The market is heavily influenced by the rarity of cards, with a significant disparity in the availability of cards leading to price fluctuations [10][11]. Investment Dynamics - The Pokémon card market has transitioned from a niche hobby to an investment asset, particularly after 2020, with notable price surges observed in 2023 [12][13]. - Despite the market's volatility, rare cards that once surged to prices in the millions have maintained substantial value, indicating a long-term investment potential [13][14]. Competitive Landscape - The number of companies related to trading cards has increased by 329% from 2020 to 2024, intensifying competition among platforms [17]. - Trust and market understanding are identified as core competitive advantages, with platforms needing to establish themselves as credible intermediaries in the trading process [18][20]. Regional Market Insights - The Chinese trading card market is growing at an annual rate of 40%, but signs of oversupply are emerging as of 2024 [22]. - There is a notable price disparity between domestic and international markets, with certain cards fetching higher prices overseas, highlighting the potential for cross-border trading [23][35]. Cultural Preferences - Different regions exhibit varying preferences for card types, with character cards being more popular in Southeast Asia and Japan, while iconic Pokémon like Charizard are favored in Europe and the U.S. [26][27]. - The cultural depth of card collecting varies significantly between regions, with established markets abroad having more diverse consumer habits compared to the relatively nascent market in China [24][36]. Global Expansion Challenges - Chinese companies face challenges in convincing domestic sellers to list rare cards on international platforms and in building recognition among overseas buyers [32][33]. - Despite these challenges, the recent popularity of simplified Chinese Pokémon cards in international markets presents a unique opportunity for cross-border transactions [35][37].

文章结尾，也有「Knock Knock 世界」的介绍，感兴趣的各位可以关注。我们也整理了「卡游」这 期内容的文字稿放在下面，各位自行取用。 不知道家长朋友们有没有注意到，「卡牌」在孩子群体中非常流行，甚至成为新一代「社交货币」。 有的家长朋友也很焦虑，觉得「在劫难逃」但又没什么办法。无论你的孩子是否在玩「卡牌」，理解 流行现象背后的逻辑，并提出自己的看法都是让他锻炼思辨能力的好机会。 我们给青少年的播客节目「Knock Knock 世界」，其中一期就解读了「卡牌」话题——用孩子们能 够理解的语言和逻辑，分析了卡牌为什么如此流行、卡游公司做了哪些事情一步步吸引人购买的。 家长可以跟孩子一起收听下面的音频节目。引用一个家长的话说，教育中「堵」和「放任」都不是好 的解决办法，看见和理解、交流和对话、相信和尊重，才是最可靠的。或许听完节目，我们能更理解 孩子的世界，深入地跟孩子聊一聊。 节目开始之前，想先问你一个问题，你有没有在学校门口小卖部、或是文具店里购买过卡牌？或是你 的书包里，现在是不是就正好放了几张，比如奥特曼卡、小马宝莉卡，或是最近几个月比较流行的 《哪吒2》卡牌？ ▲ 卡游天猫旗舰店的热销榜 | 图源： ...