Core Insights - The article highlights the continuous innovation and market leadership of the global goat milk brand, Kabrita, under the Australian company Ausnutria, particularly in the infant formula sector [1][3][5] - Kabrita has launched a new product, Kabrita Yingjia High Calcium Probiotic Goat Milk Powder, targeting the health needs of the elderly population, emphasizing its nutritional benefits [3][5][6] Group 1: Product Launch and Market Strategy - Kabrita has introduced the Yingjia High Calcium Probiotic Goat Milk Powder, specifically designed for individuals over 45 years old, focusing on bone and gut health with a formulation of 1500mg high calcium and a combination of four probiotics [3][5] - The product aims to support muscle growth and efficient nutrient absorption, featuring special probiotics CP-9 and BL-99 for gut health, and is made from Dutch imported goat milk [3][5] - The launch is part of Ausnutria's strategy to enhance its "whole family nutrition" approach and solidify Kabrita's position as the global leader in goat milk products [3][6] Group 2: Industry Trends and Insights - The infant formula industry is undergoing a transformation driven by consumer upgrades, with a focus on high-end and functional products, where goat milk powder is gaining traction due to its absorption and low sensitivity advantages [5][6] - A joint report titled "Feeding Trends to Know: 2026 Infant Formula Feeding Trends Report" was released by Kabrita, Xiaohongshu, JD.com, and Kantar, providing insights into consumer trends and growth opportunities in the infant formula market [3][5] - The report indicates that Kabrita maintains a leading position in the goat milk powder market, with over 2 million positive consumer reviews on JD.com, reinforcing its reputation for quality and effectiveness [5][6]