作为产业化程度最高的舞台艺术形式之一，近年来，音乐剧市场蓬勃发展、活力迸发，为丰富文化产品供给、提升文化原创能力带来新的启发。 本报记者对话业内人士，透过三个问题，破解音乐剧市场的活力密码。 对话人： 潘 燕（中国演出行业协会副会长兼秘书长） 杨树聪（北京天桥艺术中心总经理） 演出场次同比增长15.04%，票房收入同比增长7.55%，中文音乐剧与引进原版各占"半壁江山"，35岁以下观众占比近八成……不久前发布的《2025中国音 乐剧市场年度报告》，为当前音乐剧产业精准画像。 主旋律题材创作更加踊跃。《寻找李二狗》《夜幕下的哈尔滨》《风声》《此生必驾》等表演细腻、制作精美、舞台呈现质量高，探索音乐剧的更多可能 性。更令人惊喜的是，2025年，一批国风音乐剧成为爆款，打破西方音乐剧的编排制式，走出了一条音乐剧民族化之路。如粤语音乐剧《大状王》，音乐 极富岭南地域文化特色；《锦衣卫之刀与花》的音乐和舞蹈很好地融合了传统戏曲元素，舞美置景也借鉴了戏曲的表现方式。 周飞亚（本报记者） 问题一：6年时间，全国音乐剧票房何以增长3倍以上 记者：据统计，2019年全国音乐剧票房约6个亿，2025年为18.07亿元，6年时间， ...

Group 1 - The core viewpoint of the articles indicates that the Chinese performance market is experiencing robust growth, with significant increases in both the number of performances and box office revenue for 2025 [1][2] - The total number of commercial performances in China for 2025 is projected to reach 640,400, representing a year-on-year growth of 6.58% [1] - Box office revenue for the same year is expected to be 61.655 billion yuan, reflecting a year-on-year increase of 6.39% [1] Group 2 - Large-scale performances (over 5,000 attendees) are anticipated to generate box office revenue of 32.448 billion yuan in 2025, driven by supportive local policies and the integration of performance projects with regional tourism [1] - The musical theater segment is expected to see a box office revenue increase of 7.55% in 2025, highlighting a growing market for this art form [2] - The tourism performance sector is projected to achieve box office revenue of 17.442 billion yuan in 2025, indicating its significance in the overall performance market [2]

Core Insights - The Chinese performance industry is experiencing robust growth, with a projected 640,400 performances and ticket revenue of 61.655 billion yuan in 2025, reflecting year-on-year increases of 6.58% and 6.39% respectively [1] Group 1: Market Overview - The large-scale performance market (over 5,000 attendees) is expected to generate ticket revenue of 32.448 billion yuan in 2025, driven by supportive local policies and the integration of performance projects with regional tourism [1] - The "ticket economy" is enhancing consumer willingness to spend, positioning large performances as a significant driver of local cultural and tourism consumption [1] Group 2: Artistic Trends - The market for stage arts is showing a high degree of commercialization, with musical theater ticket revenue projected to grow by 7.55% in 2025 [1] - Mainstream themes in productions are becoming more vibrant, with works like "Finding Li Ergou" and "Under the Night in Harbin" showcasing high-quality performances that enrich the cultural landscape [1] - Traditional cultural elements are gaining popularity, with national style musicals such as "The Knight and the Flower" and "The Great Status King" resonating with audiences [1] Group 3: Theatre and Tourism Performances - The drama market is characterized by a dual approach of classic adaptations and original contemporary themes, with new productions like "Romance of the Three Kingdoms" and "Peony Pavilion" gaining market attention [2] - The ticket revenue for large and medium-sized tourism performances is projected to reach 17.442 billion yuan in 2025, with innovative elements like drones and fireworks enhancing audience engagement [2] - The integration of national trend IPs with cultural tourism is revitalizing traditional arts, making them more appealing to modern audiences [2]

Group 1 - The concert market is experiencing a "nostalgia trend," with classic IPs like F4 attracting significant audience interest and selling out tickets quickly [1] - Various nostalgic concerts have emerged this year, including performances related to classic shows and themes, which have received positive market responses [1] - The music theater market is also growing, with projections indicating 19,700 performances and a box office revenue of 1.807 billion yuan by 2025, highlighting the dominance of classic IPs [1] Group 2 - The appeal of classic nostalgia is driven by a desire for certainty and safety, with audiences aged 35 and above being the fastest-growing demographic in live entertainment spending [2] - While classic IPs are popular, there is a risk of oversaturation and audience fatigue if innovation is neglected, as seen in some low-quality nostalgic events [2] - Original IPs are rising, with successful new works in the music theater sector, indicating a shift towards innovation alongside classic content [2] Group 3 - Original IPs face challenges such as low budgets and limited recognition, which restrict their growth potential, necessitating careful support to ensure their survival [3] - The industry must balance the revival of classic IPs with the cultivation of original content to create a sustainable ecosystem that supports both [3] - The goal is to allow classic IPs to serve as cultural carriers while enabling original IPs to reflect contemporary spirit, fostering long-term industry prosperity [3]

Core Viewpoint - The revival of classic plays is not merely a mechanical reproduction but a creative process that infuses contemporary life into timeless works, aiming to forge new classics for the current generation [2][6]. Group 1: Revival of Classics - The Beijing People's Art Theatre has restaged the classic play "Camel Xiangzi," which has received applause from both older and younger audiences, highlighting the ongoing trend of reviving classic works on stage [2][5]. - Various theaters, including the National Theatre and Northern Kunqu Opera Theatre, are reinterpreting classics in innovative ways, showcasing the enduring charm of these works across different artistic forms [2][3]. Group 2: Artistic Innovation - The process of reinterpreting classics requires creators to deeply understand the original works while injecting contemporary elements, thus bridging the gap to modern audiences [3][4]. - Directors like Li Liu and Wang Keran have successfully adapted classic plays while maintaining the original spirit, demonstrating the dialogue between classics and contemporary issues [3][4]. Group 3: Cultural Significance - The trend of classic revival reflects cultural confidence and the preservation of cultural genes, allowing the wisdom embedded in these works to resonate in a modern context [5][6]. - The revival of classics serves as a collective memory and spiritual code for a nation, emphasizing the importance of cultural transmission and innovation [5][6].

Core Insights - Harbin is leveraging its cultural heritage and tourism potential through innovative performances and events, attracting millions of visitors for both winter and summer experiences [1][2][3] Group 1: Cultural Performances - The immersive performance "Encounter Harbin" returned for its second season, featuring nearly 100 performers from over 30 countries, showcasing the city's history and cultural evolution in a 60-minute show [1] - The 2.0 version of "King's Chariot" combines traditional acrobatics with modern technology, enhancing audience engagement by bringing historical narratives to life [2] - The upcoming musical "Under the Nightfall in Harbin," based on a novel, will premiere on July 4, highlighting a revolutionary story from 1934, integrating suspense and Western music elements [2][3] Group 2: Tourism and Engagement - The performances are designed to serve as cultural interpreters, allowing visitors to understand Harbin's historical depth and cultural charm through shared experiences [1][3] - The city is focusing on high-quality development in cultural tourism, aiming to activate its cultural genes and create a synergy between artistic works and the cultural market [3] - The summer season in Harbin is marked by a series of performances that not only showcase the city's beauty but also its historical narratives, fostering a deeper connection between visitors and the city's spirit [3]