Core Viewpoint - Huayi Century Joint Stock Company held an investor relations event with 96 institutions, including Taikang Fund and Nuoan Fund, to showcase its business developments and future plans [1] Company Overview - Huayi Century was established in 2006 and restructured for listing in November 2016, focusing on film and television production and artist management, with notable works including "The Glory of the Tang Dynasty" and "Under the Brocade" [1] - The company is expanding into innovative business areas such as short dramas, interactive film and games, AI short dramas, and AI comic dramas, aiming to build a diversified business ecosystem [1] Long-form Content Business - The company is committed to high-quality content creation and has established good cooperation mechanisms with main creators [1] - Upcoming productions include "Qianxiang" and "Jiaou Tiancheng," with IPs like "Cang Hai Xiao" and "Tian Xiang" scheduled for production in 2025 and beyond [1] - A significant number of dramas are pending release, including "Qianxiang," "Jiaou Tiancheng," and "Ten Years of Warmth" [1] Short-form Content Business - The company has developed a comprehensive platform for short dramas, with both paid and free operations across multiple platforms, including overseas [1] - The "Xinglian Theater" and "Fenglin Theater" have accumulated over 3 billion views, with several short dramas exceeding 100 million views [1] - Future plans include focusing on high-quality short dramas and expanding into animated and AI short dramas [1] AI Collaboration - Huayi Century has formed a strategic partnership with Jieyue Xingchen to establish the "Linyue" AI Joint Laboratory, enhancing efficiency and quality in content creation through AI technology [1] - Initial projects include an AI short drama based on "Ten States and Three Realms" and a promotional video for "Inheritance of Jiangxi" [1] Interactive Film and Game Business - The interactive film and game sector presents significant market potential, and the company is integrating its traditional film production strengths into this innovative area [1] - The company has invested in the production of a sequel to a phenomenon-level IP and has established a mature payment model covering both domestic and international markets [1] Artist Management Platform - Huayi Century launched an online artist service platform called "Xinglian Shijie," signing nearly 100 artists and covering six core areas [1] - The platform utilizes intelligent algorithms and professional evaluations to select partners and provide various services to enhance artists' commercial value [1] - Future initiatives include expanding artist signings, promoting online service models, and strengthening artist training and services [1]

Core Viewpoint - The short drama "Afternoon Rose," starring 59-year-old Li Ruotong, has gained significant attention by outperforming many traditional TV dramas in viewership ratings, highlighting a growing trend in the short drama industry [1][2]. Group 1: Overview of "Afternoon Rose" - "Afternoon Rose" focuses on the theme of middle-aged women returning to the workplace, depicting the protagonist's journey of overcoming challenges to realize her self-worth [2]. - The drama consists of 16 episodes, each lasting less than 4 minutes, and airs two episodes daily [1]. - During its broadcast, "Afternoon Rose" surpassed the viewership ratings of several long-running dramas, including "Datang Rongyao" and "Jiuchongzi" [2]. Group 2: Industry Trends - The short drama sector is experiencing rapid growth, with notable stars like Liu Xiaoqing and Shu Chang also entering this space [12][15]. - The market size for micro-short dramas in China reached 50.5 billion yuan in 2024, surpassing the box office revenue of films for the first time [18]. - Major video platforms like Tencent Video and iQIYI are shifting their budgets to invest 10%-20% in short drama development, indicating a strategic pivot towards this format [16][17]. Group 3: Regulatory Environment - Recent regulatory measures have been implemented to address concerns over inappropriate content in micro-short dramas, with platforms like WeChat and Douyin taking action against non-compliant works [20]. - The National Radio and Television Administration has issued guidelines emphasizing that micro-short dramas should be relatable and grounded in reality, discouraging excessive sensationalism [21][22].