Core Viewpoint - The article discusses the current state of the film and television industry in China, highlighting the shift towards short dramas and the sentiments of established actors like Ning Jing and Li Ruotong regarding their careers and the industry's direction [1][5][19]. Group 1: Ning Jing's Perspective - Ning Jing, a 53-year-old actress, expressed her discontent with the current film industry, stating that she has not been offered significant roles and feels that many behind-the-scenes creators do not meet her professional standards [1][5]. - She emphasized her unwillingness to act in roles that do not align with her talents, stating, "I love acting, so I don't want to harm this profession" [5][6]. - Ning Jing mentioned that she could direct but finds it too time-consuming, indicating a desire for more engaging projects [5][6]. Group 2: Rise of Short Dramas - The short drama market is rapidly expanding, with notable actors like Li Ruotong and Liu Xiaoqing entering this space, indicating a trend among established stars to explore shorter formats [7][11][19]. - Li Ruotong's short drama "Afternoon Rose" achieved significant success, with over 1.7 billion views and a total investment of 800 million yuan, showcasing the commercial viability of short dramas [7][19]. - The micro-short drama market in China reached a scale of 505 billion yuan in 2024, surpassing the previous year's film box office, indicating a shift in viewer preferences [19][20]. Group 3: Market Dynamics and International Expansion - The competition in the micro-short drama sector is intensifying, with over 30 micro-short dramas broadcasted on provincial satellite TV, contrasting with the 30,000 new short dramas released annually [19][20]. - The overseas market for short dramas is also growing, with downloads exceeding 10 million in 2024, particularly in Southeast Asia, suggesting a significant commercial potential [20].

Group 1 - The core issue revolves around a technical error with the NFC cards linked to Li Ronghao's new album, which incorrectly redirected to another artist's work, causing public outcry [1][3]. - Li Ronghao expressed frustration over the quality control of the NFC cards, questioning why a large company like NetEase Music would implement technology that is not adequately supervised [3][4]. - Li Ronghao's studio acknowledged the technical issue with the NFC cards and stated they are awaiting solutions from the relevant platforms and technical departments [5]. Group 2 - In 2024, NetEase Music experienced server issues, including a 502 Bad Gateway error, which rendered the web version unusable, indicating ongoing technical challenges [6]. - Reports suggest that the technical failures at NetEase Music may be linked to the Curve storage system, which has faced staffing cuts in its development team [6].

Core Viewpoint - The short drama "Afternoon Rose," starring 59-year-old Li Ruotong, has gained significant attention by outperforming many traditional TV dramas in viewership ratings, highlighting a growing trend in the short drama industry [1][2]. Group 1: Overview of "Afternoon Rose" - "Afternoon Rose" focuses on the theme of middle-aged women returning to the workplace, depicting the protagonist's journey of overcoming challenges to realize her self-worth [2]. - The drama consists of 16 episodes, each lasting less than 4 minutes, and airs two episodes daily [1]. - During its broadcast, "Afternoon Rose" surpassed the viewership ratings of several long-running dramas, including "Datang Rongyao" and "Jiuchongzi" [2]. Group 2: Industry Trends - The short drama sector is experiencing rapid growth, with notable stars like Liu Xiaoqing and Shu Chang also entering this space [12][15]. - The market size for micro-short dramas in China reached 50.5 billion yuan in 2024, surpassing the box office revenue of films for the first time [18]. - Major video platforms like Tencent Video and iQIYI are shifting their budgets to invest 10%-20% in short drama development, indicating a strategic pivot towards this format [16][17]. Group 3: Regulatory Environment - Recent regulatory measures have been implemented to address concerns over inappropriate content in micro-short dramas, with platforms like WeChat and Douyin taking action against non-compliant works [20]. - The National Radio and Television Administration has issued guidelines emphasizing that micro-short dramas should be relatable and grounded in reality, discouraging excessive sensationalism [21][22].