旅游演艺是实现文化和旅游深度融合的重要载体，也是扩大文旅消费的新增长点。近年来，山东省着力培育沉浸式、数字化项目类和大型音乐节等活动类 旅游演艺，涌现出一批深受游客欢迎、社会效益经济效益突出的优质产品。近日，省文化和旅游厅公布了全省第一批旅游演艺典型案例名单，新青年音乐 节、《海上有青岛》等9个案例入选。 新青年音乐节 在年轻人的音乐记忆里，一定有"新青年音乐节"的名字！这个由大众报业集团、山东省互联网传媒集团联手打造的青年文化IP，从2014年山东大学体育馆 的首场开唱，一路火了十年。 新青年音乐节秉持着"新青年有态度"的理念，音乐演出炸场、艺术打卡出片、美食小吃扎堆、文创市集淘货，还有超丰富的品牌互动和娱乐体验，把城市 文旅资源玩出了新花样。 也正因为这份用心，新青年音乐节圈粉无数，截至2025年7月，24场演出、百万乐迷参与、百亿次全网传播，新青年用十年时间证明：好的文化IP，从来 都能和时代同频共振。 《海上有青岛》 西海岸凤凰岛艺术中心360°全景秀演 青岛的海，藏着怎样的故事？去凤凰岛艺术中心看一场《海上有青岛》就懂了！这场由青岛西海岸旅游投资集团出品、锋尚文化（300860）集团创意打造 的36 ...

Core Viewpoint - The tourism performance market in China is experiencing significant growth, with an increase in performance sessions, box office revenue, and audience numbers during the summer months, indicating a thriving integration of culture and tourism [1][7]. Group 1: Market Trends - The tourism performance market is evolving, with a variety of innovative projects that enhance visitor experiences and drive cultural consumption [4][7]. - Popular performances like "Chang Hen Ge" have become essential attractions, generating over 30 billion yuan in box office revenue and significantly boosting local economies [2][3]. Group 2: Consumer Behavior - Younger consumers are increasingly willing to spend on tourism performances, reflecting a shift towards valuing experiential spending and cultural engagement [2][5]. - The trend of "checking in" at scenic spots for specific performances indicates a growing desire for immersive cultural experiences among tourists [2][3]. Group 3: Innovation and Development - The industry is seeing a diversification of performance types, from large-scale shows to immersive experiences in smaller venues, catering to modern consumer preferences [4][5]. - Technological advancements are being integrated into performances, enhancing audience engagement and creating unique experiences [4][6]. Group 4: Policy Support - Government initiatives are promoting the development of tourism performances, offering financial incentives for projects that meet specific criteria, thereby encouraging innovation and investment in the sector [5][6]. Group 5: Challenges and Considerations - Despite the growth, many projects face challenges such as content homogenization and operational limitations, highlighting the need for distinctiveness and market alignment [6][7]. - Balancing artistic integrity with market demands is crucial for the success of tourism performances, necessitating a focus on quality storytelling and audience engagement [6][7].