Core Insights - The article emphasizes the importance of tourism performances as a key vehicle for deep integration of culture and tourism, highlighting their role as a new growth point for cultural tourism consumption [1] Group 1: Tourism Performance Development - Shandong Province has focused on cultivating immersive, digital projects and large music festivals, resulting in a number of high-quality tourism performances that are popular among visitors and yield significant social and economic benefits [1] - The provincial cultural and tourism department has announced the first batch of typical tourism performance cases, including the New Youth Music Festival and "There is Qingdao at Sea," among others [1] Group 2: New Youth Music Festival - The New Youth Music Festival, created by Dazhong Newspaper Group and Shandong Internet Media Group, has become a significant cultural IP since its first concert in 2014, attracting a large audience over the years [2] - The festival features a variety of activities, including music performances, art installations, food markets, and brand interactions, showcasing the city's cultural tourism resources in innovative ways [2] - By July 2025, the festival is expected to have hosted 24 performances with participation from over a million music fans and over 10 billion online interactions, demonstrating the festival's resonance with contemporary culture [4] Group 3: "There is Qingdao at Sea" - "There is Qingdao at Sea," a 360° panoramic show produced by Qingdao West Coast Tourism Investment Group and creatively designed by Fengshang Culture Group, narrates the city's history intertwined with the sea [6] - The show aims to convey the city's memories and stories related to its maritime heritage, enhancing the cultural experience for visitors [6] Group 4: Other Notable Performances - "Golden Wonderful Night" at the Qingdao Beer Museum offers an immersive night tour experience, combining marine culture, local customs, and trade legends, attracting over 100,000 attendees across more than 20 performances [7] - "Fantastic Liaozhai," a collaboration between Happy Mahua and the Zibo Red Leaf Persimmon Rock Tourism Area, reinterprets classic tales through modern musical theater, showcasing innovative cultural expressions [12][14] - "Hometown Moon" at Tai'an Jiunv Peak features a multi-sensory experience that explores the cultural significance of the moon through various artistic and technological elements [18][20] - "Legend of the Divine Journey" in Weihai is China's first mobile live performance, utilizing advanced technologies to enhance audience engagement and historical authenticity [24][26] - "Sunrise in the East" at Rizhao Olympic Water Park is a large-scale multimedia water show that has won multiple international awards since its debut in 2016, showcasing local love stories through high-tech effects [30][32] - "National Show: Langya" at Langya Ancient City is a large indoor immersive performance that has attracted over 2.4 million visitors, becoming a benchmark for tourism performances in the region [34][36]

Core Viewpoint - The tourism performance market in China is experiencing significant growth, with an increase in performance sessions, box office revenue, and audience numbers during the summer months, indicating a thriving integration of culture and tourism [1][7]. Group 1: Market Trends - The tourism performance market is evolving, with a variety of innovative projects that enhance visitor experiences and drive cultural consumption [4][7]. - Popular performances like "Chang Hen Ge" have become essential attractions, generating over 30 billion yuan in box office revenue and significantly boosting local economies [2][3]. Group 2: Consumer Behavior - Younger consumers are increasingly willing to spend on tourism performances, reflecting a shift towards valuing experiential spending and cultural engagement [2][5]. - The trend of "checking in" at scenic spots for specific performances indicates a growing desire for immersive cultural experiences among tourists [2][3]. Group 3: Innovation and Development - The industry is seeing a diversification of performance types, from large-scale shows to immersive experiences in smaller venues, catering to modern consumer preferences [4][5]. - Technological advancements are being integrated into performances, enhancing audience engagement and creating unique experiences [4][6]. Group 4: Policy Support - Government initiatives are promoting the development of tourism performances, offering financial incentives for projects that meet specific criteria, thereby encouraging innovation and investment in the sector [5][6]. Group 5: Challenges and Considerations - Despite the growth, many projects face challenges such as content homogenization and operational limitations, highlighting the need for distinctiveness and market alignment [6][7]. - Balancing artistic integrity with market demands is crucial for the success of tourism performances, necessitating a focus on quality storytelling and audience engagement [6][7].